New Asterix Merchandise in the works for UK Market

Asterix and the Missing Scroll

Start Licensing have been appointed to represent Asterix for a further two years by the property’s owners, Éditions Albert-René – and there are new items of merchandise in the works for British fans of the character.

“We have some new licensees in the pipeline,” said Start Licensing’s Ian Downes, “and the recent activity around the new album has renewed interest in Asterix.”

Dogmatix by Steiff
Dogmatix by Steiff

Start and Éditions Albert-René have been working together for over five years now and recent deals for the Asterix brand have included a partnership with Steiff for a Limited Edition Dogmatix plush, Comic Art for Limited Edition screenprints and Plastic Head Distribution for apparel, mugs and cushions.

Start Licensing also work closely with Orion Books, the UK publisher of the Asterix book series with the much-acclaimed latest album, Asterix and the Missing Scroll (reviewed here) proving a well deserved success in the UK and other markets, selling four million copies in total to date.

Asterix drinks the magic potion – glou glou is French for glug glug – and is transformed.
One of Comic Art’s Asterix screenprints

“We have really enjoyed working with Editions Albert Rene on the classic and iconic Asterix property,” says Ian.

“We are delighted that our representation has been renewed. We have some new licensees in the pipeline and the recent activity around the new album has renewed interest in Asterix. It is a property that has a rich heritage , fantastic artwork and a wide fan base.”

“Start Licensing have a good understanding of Asterix and we are pleased to extend our working relationship with them again,” says Yannick Guitot from Éditions Albert-René. “We look forward to developing further high profile deals like Steiff in the future.”

Read our review of Asterix and the Missing Scroll

Check out the full range of Asterix screen prints from Comic Art – who also publish great prints inspired by DC Thomson’s The Beano, Commando, The Dandy, Topper and Victor

• Official Asterix web site: www.asterix.com

John Freeman

The founder of downthetubes, John describes himself as is a “freelance comics operative”, currently working as a freelance editor for TITAN COMICS, as Creative Consultant on the new DAN DARE audio adventures for B7 Media, and on promotional work for the LAKES INTERNATIONAL COMIC ART FESTIVAL and LANCASTER COMICS DAY.

John has worked in British comics publishing for over 30 years, starting out at Marvel UK, where he edited a number of the Genesis 1992 books with Paul Neary. His numerous credits include editor of titles such as Doctor Who Magazine at Marvel and Star Trek Magazine and Babylon 5 Magazine at Titan Magazines, where he was Managing Editor.

He also edited STRIP Magazine and worked as an editor on several audio comics for ROK Comics, including TEAM M.O.B.I.L.E. and THE BEATLES STORY.

Most recently he is writing CRUCIBLE as a creator-owned project with 2000AD artist Smuzz, published on Tapastic; and DEATH DUTY and SKOW DOGS with Dave Hailwood for the digital comic 100% Biodegradable.

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