The new Doctor may be female – and there’s no knocking that here on downthetubes. But Doctor Who‘s men still rule the roost for a new range of Dr Men figures that will be distributed in the UK by RP2 Global, the result of a joint licensing deal with BBC Worldwide and Mr Men and Little Miss owners Sanrio.
A Mr Men/ Doctor Who mash-up, initially the range will feature Dr First, Dr Fourth, Dr Eleventh and Dr Twelfth, mirroring characters in the Dr Men book series, published by Penguin Random House, written and illustrated by Adam Hargreaves.
“The Doctor Who Mr Men mashup is an innovative development for the brand,” commented Rikesh Desai, licensing director for merchandise and gaming, BBC Worldwide. “RP2 has successfully captured the charm of the original illustrations in these figurines. Doctor Who fans will no doubt embrace them with as much enthusiasm as they did the books. This deal is a great start for our relationship with RP2 Global.”
Simon Cox, managing director of RP2 Limited (the creators of Oddbods), added: “Working with BBC Worldwide and Sanrio on this very prestigious license is hugely exciting for RP2.
“The books look amazing and will act as a fantastic awareness builder for our products. The amount of interest that already exists in the market is sure to make our launch a huge success. We can’t wait to get started.”
Created by Roger Hargreaves in 1971 in the UK, Mr Men was inspired by Roger’s 8-year old son, Adam, when he asked his dad, “What does a tickle look like?” Thus, the book, Mr Tickle, was born. The Dr Men series, launched earlier this year with Doctor Who: Dr. First, offers a bonkers mash-up of Doctor Who meets Roger Hargreaves’ Mr Men.
• Buy the Dr Men books from amazon.co.uk (using these links help support downthetubes, thank you)