First official Roald Dahl story-inspired app launched: Twit or Miss

By John Freeman on July 24, 2015

Children’s writer Roald Dahl‘s disgustingly memorable The Twits are the first of his characters to star in a new app – and their habits are just as yucky as ever. Today sees the launch of Roald Dahl’s Twit or Miss, developed by Aardman, which features artwork inspired by the now iconic illustrations of Quentin Blake.

The first app to feature any of Roald Dahl’s characters, Twit or Miss has all the disgusting fun you’d expect from The Twits – Mr Twit is still collecting food in his dirty beard, but this time you can join in. Flick the food away from Mrs Twit (you don’t want to wake her up, she’s mean with that walking stick!) and complete missions to earn extra points.

The release of the app comes as the Roald Dahl Literary Estate is preparing to celebrate the 100th anniversary of the famous storyteller next year, and has a number of new licensed products in the works, backed by a new style guide. There’s already been a Roald Dahl promotion with Unilever’s Persil brand, encouraging families to get outside and take part in the Messy Adventure campaign with James (of James and the Giant Peach).

Next year will see the release of the highly anticipated Steven Spielberg movie, The BFG from Disney and Dreamworks.

“There has never been a bigger and better time to be part of the Roald Dahl brand with our expansion into inventive apps, our best-in-class partnerships and our continual focus on bringing the characters to life in new products and new ways,” said John Collins, brand marketing director at the Roald Dahl Literary Estate.

“Add to that the Roald Dahl 100 celebrations in 2016 and it points to an amazing new chapter for the world’s number one storyteller, his unforgettable characters and his unparalleled imagination.”

• Roald Dahl’s ‘Twit or Miss’ app debuts in Apple and Google app stores today

• Check out the official Roald Dahl web site at: www.roalddahl.com

John Freeman

The founder of downthetubes, which he established in 1998. John works as a comics and magazine editor, writer, and on promotional work for the Lakes International Comic Art Festival. He is currently editor of Star Trek Explorer, published by Titan – his third tour of duty on the title originally titled Star Trek Magazine.

Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine, Babylon 5 Magazine, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics. He has also edited several comic collections, including volumes of “Charley’s War” and “Dan Dare”.

He’s the writer of “Pilgrim: Secrets and Lies” for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs” with Dave Hailwood.