Back in 1984, the corn-based snack food KP Outer Spacers was rebranded as KP Alien Spacers – and to promote them, alongside TV ads, 2000AD and Bogey Man artist Robin Smith was hired to draw a series of advertorial comic strips. It’s one of many, many brands promoted using comics (alongside other medium, such asContinue reading Brand Promotion? New Product to plug? Call a comic artist!
Remember a time when advertising in comics was as much a part of the comic as the story? When manufacturers went out to use comics to reach their audience, be it a new advertising comic strip for Clarks Commando shoes, Super Mousse chocolate or even a government-backed anti-smoking campaign? Well, in the US at least,Continue reading Waking up to the power of comic readers?