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“Brand is how we find each other” is a new guide to branding that could be ideal for comic creators

By John Freeman on March 11, 2022

Comic creator and illustrator Adam Lumb has a new book out – but it isn’t one of his impressive graphic novels. Instead, Brand is how we find each other is a guide he hopes will help the comics industry and creators with the business of comics.

Subtitled “Rethinking branding for museums, media and the arts so it actually works”, Adam, a veteran brand consultant by day, artist by night, argues that the sad truth is that most branding work doesn’t add very much value to what an organisation does.

“This book is different,” we’re told. “It radically rethinks how to approach branding for creative industries and gives individual creators and cultural organisations the tools to make branding useful for 2022 and beyond.”

In 2020 cultural organisations and artists slammed in to the pandemic along with the rest of the world. This book provides new models for marketing and branding that deliver results and support growth and development of the creative industries through and out of the pandemic.

This book is ideal for leaders in the cultural sector, cultural policy makers and arts business funders, museums and galleries branding and marketing, film and TV marketing, publishing brands; offers advice on personal branding for artists, for arts marketing professionals, branding consultants and agencies; offers advice on commercial development in museums and galleries; on media branding, brand development, design brands; and for arts students.

Sheffield-based creator Adam Lumb is the creator of the The Tide comic series and Rich and Strange Press, his publishing imprint. Alongside his work as an artist and writer he describes himself as a “suit” – a trained picture editor, IP, image and brand consultant and has worked for many art galleries and in TV over the past 20 years.

“The creative sector took a really hammering in the pandemic, although not as badly as hospitality sector, so I really hope folks find this helpful,” Adam tells us.

• Brand is how we find each other: Rethinking branding for museums, media and the arts so it actually works is available here in AmazonUK (Affiliate Link)

• Adam Lumb is online at www.artofadamlumb.com

John Freeman

The founder of downthetubes, which he established in 1998. John works as a comics and magazine editor, writer, and on promotional work for the Lakes International Comic Art Festival. He is currently editor of Star Trek Explorer, published by Titan – his third tour of duty on the title originally titled Star Trek Magazine.

Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine, Babylon 5 Magazine, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics. He has also edited several comic collections, including volumes of “Charley’s War” and “Dan Dare”.

He’s the writer of “Pilgrim: Secrets and Lies” for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs” with Dave Hailwood.