A new initiative of creators, the Creators Coalition on AI, working under the maxim “Technology should strengthen human creativity, not undermine it”, is gathering pace and support.

The team behind the initiative, outlining its principles and plans at creatorscoalitionai.com, where you can add your signature in support, have spent over six months speaking to leadership and members from all the major Hollywood unions, guilds, studios, and agencies to discuss how AI is impacting Hollywood, and other industries.
“We recognise both the immense business potential of this technology and its capacity to unlock genuine creative progress,” they say. “But without robust guardrails and shared standards, this rapid, uncoordinated deployment by major AI companies threatens to devalue creative labor, erode our trust in what we see and hear, and undermine human creativity itself.
Founded by creators such as writers Daniel Kwan and Lynn Renee Maxcy, actor Joseph Gordon-Levitt and filmmaker, novelist, and comic book writer David Goyer, the Creators Coalition on AI (CCAI) describes itself as an agnostic convening organisation, “born from the necessity for a central hub for cross-industry discussions about how Al is impacting the entertainment industry.
“Over the last several months, we have worked to reach broad alignment on a set of principles for responsibly implementing Al across the entertainment industry and creative communities.
“This is not a full rejection of AI,” they note. “The technology is here. This is a commitment to responsible, human-centered innovation. We believe humanity is creative enough to design a system that allows for the tech and creative industries to coordinate, collaborate, and flourish, but that will not happen by default.
“We must come together to redirect the current path and build a better system.”
• Check out at Creators Coalition on AI (CCAI) creatorscoalitionai.com | Follow Creators Coalition on AI (CCAI) on Instagram
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