(With thanks to Ian Wheeler and Jeremy Briggs): The ABC sales figures are out for the first half of 2011 and DC Thomson’s Dandy – revamped in October 2010 and promoted with a massive initial print run – is not looking at all healthy. It is not even making a 7,500 issue average compared to over 15,000 in the previous period (view the report here).
The detailed figures it indicate Britain’s oldest humour comic doesn’t even sell an average of 6,900 copies in shops in the UK and Eire combined, suggesting the revamp has failed to capture new readers.
Here are the overall figures for various British comics, and we have updated our longer list here on the main DTT site.
Note that titles such as 2000 AD, Judge Dredd Megazine and Commando are not listed (although based on recent interviews it’s estimated Commando sells some 8000 copies per issue) and some publishers such as Titan Magazines ABC list very few titles, so this should not be seen as a full snapshot of the British comics industry.
Barbie – 53,013
Dandy – 7,448
Beano – 37,146
BeanoMax – 24,438
Disney Princess – 63,238
Disney Tinkerbell – 29,016
Doctor Who Adventures – 50,013
Doctor Who Magazine – 30,682
Simpsons Comics – 64,882
Spectacular Spider-Man – 28,003
Toy Story – 42,294
TOXIC – 40,503
VIZ – 67,851
World Of Cars – 31,532
Strong figures for some other titles – although other humour titles such as Simpsons Comics and SpongeBob Squarepants have also seen sales falls – make the Dandy‘s dropping sales even more shocking, but would DC Thomson consider cancelling such a ‘heritage’ title, particularly given its strong brand name outside of comics?
We have to wonder, though, whether DC Thomson management might again be considering merging the title with its stronger partner in the stables – The Beano.
Categories: British Comics