For the first time in its 115-year history, French luxury fashion house Chanel has partnered with superhero brand DC Comics to put a spotlight on Superman earlier this week.
The partnership debuted on the Chanel Métier d’Arts 2026 runway in New York – held in a disused Subway station in New York – and was highlighted by a signature cashmere sweater that featured Superman’s instantly recognisable S-shield combined with the iconic double-C Chanel logo.
The production team behind the show were aiming to encapsulate the diverse range of personalities a person might see when using public transport. The show itself contained looks reminiscent of 1970s journalists and 1980s businesswomen, but of all the looks showcased, the Superman-inspired “Clark Kent Look” – featuring a knitted sweater boasting the instantly recognisable red, blue and yellow Superman logo under a plaid blazer and brown slacks – attracted the most attention from social media users and DC Comics fans.
Wonder Woman’s boots were also spotted on another model, peeking out from underneath a coat.
Matthieu Blazy, Chanel’s artistic director, said his looks show how people can be the heroes of their own stories.
“The New York subway belongs to all,” he said of the urban setting, a disused Bowery station on New York’s Lower East Side, in the show’s notes. “Everyone uses it: there are students and gamechangers; statesmen and teenagers.” For the newly-instated creative director, the New York subway provides an endless wealth of creative inspiration, a place full of “enigmatic yet wonderful encounters”, where everyone “has somewhere to go and each is unique in what they wear.”
The event had a very select invite list that included a select bunch of fashion press, influencers and famous faces, including A$AP Rocky, Chanel’s Brand Ambassador and Margaret Qualley, who both featured in a pre-show video, Jon Bon Jovi, Tilda Swinton, Kristen Stewart, Solange, G. Dragon, Linda Evangelista, Riley Keough – and film director Martin Scorsese.
“Huge congratulations to all the teams who brought this to life,” commented Jérôme Ollagnier, Vice President at Warner Bros. Entertainment Group on the show.
• Check out the full Chanel Métier d’Arts 2026 runway here on the official Chanel web site
Head downthetubes for…
• Schon! chanel | the métiers d’art 2026 collection – report and pictures
• Wallpaper: Matthieu Blazy takes to the New York subway for his joyful sophomore Chanel show
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John is the founder of downthetubes, launched in 1998. He is a comics and magazine editor, writer, and Press Officer for the Lakes International Comic Art Festival. He also runs Crucible Comic Press.
Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine and Overkill for Marvel UK, Babylon 5 Magazine, Star Trek Magazine, and its successor, Star Trek Explorer, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics; and has edited several comic collections and graphic novels, including volumes of “Charley’s War” and “Dan Dare”, and Hancock: The Lad Himself, by Stephen Walsh and Keith Page.
He’s the writer of comics such as Pilgrim: Secrets and Lies for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs”, with Dave Hailwood.
Categories: Comics, downthetubes Comics News, downthetubes News, Events, Other Worlds, US Comics
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