This week marks a step into a new realm of publishing for Redan, publisher of junior titles such as Fun to Learn and Sparkle World, as the company launches its first ever licensed character title, primarily targeted at the kidult market.
Just launched is Icons in Colour, pitched as the ‘ultimate’ colouring magazine designed for adult fans of childhood brands, leading with a Barbie-focused edition, on sale in newsagents now.
Redan says the magazine is made for kidults who want to reconnect with the joy of their childhood, while indulging in the mindful recreation of colouring.
Sales of colouring books and magazines first skyrocketed in 2015, but after settling back by 2017, the pandemic reignited the market for such titles, and, apparently, sees no sign of abating.
“The launch of Icons In Colour marks an exciting new chapter for our business,” explained Julie Jones, Managing Director at Redan Publishing. “We’re targeting an older audience as well as stepping into a fresh, creative space that taps into the growing demand for products that blend nostalgia with hands-on engagement.
“This magazine is the perfect example of how we’re evolving to meet the interests of today’s audience – those who are looking for unique ways to relax, unwind, and connect with the iconic brands that have shaped their lives.
“We’re proud to be diversifying our skills in this new direction, and we can’t wait to see how Icons In Colour resonates with fans.”
Icons In Colour will be published 9-10 times per year and each issue will focus on one fabulous icon, with the first issue focusing on the various eras of Barbie.
“I’m absolutely thrilled to work on our newest title, Icons In Colour,” enthuses editor Beth Yuile. “This magazine is a celebration of the timeless iconic brands that so many of us grew up with, and it’s been a joy to curate something that blends nostalgia with creativity.
“Our team is incredibly proud of what we’ve put together, and we can’t wait to see how our readers bring these icons to life with their own unique flair.”
Redan Publishing Ltd is Britain’s leading independent publisher of character-led children’s magazines. The portfolio currently consists of popular multi-character titles, Fun To Learn Friends, Fun To Learn Favourites, Fun To Learn Bag O’ Fun, Sparkle World and Skoodle.
• Icons in Colour is available in newsagents or direct from Redan here
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John is the founder of downthetubes, launched in 1998. He is a comics and magazine editor, writer, and Press Officer for the Lakes International Comic Art Festival. He also runs Crucible Comic Press.
Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine and Overkill for Marvel UK, Babylon 5 Magazine, Star Trek Magazine, and its successor, Star Trek Explorer, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics; and has edited several comic collections and graphic novels, including volumes of “Charley’s War” and “Dan Dare”, and Hancock: The Lad Himself, by Stephen Walsh and Keith Page.
He’s the writer of comics such as Pilgrim: Secrets and Lies for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs”, with Dave Hailwood.
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