Action: The Sevenpenny Nightmare

Action Logo

Presented here on downthetubes, with the full permission of Moose Harris, creator of the original Sevenpenny Nightmare site (now defunct and the domain under a different ownership), is his fascinating history of Fleetway’s fondly-remembered Action comic, going behind the scenes on the origins of all its strips, including Hook Jaw, Dredger and more.

PLEASE NOTE We are, as of August 2016, at an early stage with posting the content Moose created and owned on this site, but the plan is to add to these pages, extending beyond what was originally presented. Some pages of the original site were unfortunately missing from available online archives, and we are in the process of re-presenting those marked “TO BE ADDED”, below.

About the Sevenpenny Nightmare Site

Action – A Personal Account

Moose Harris started reading comics when he was very young, but the titles he chose in those early years were a little tame.

This advertisement is from Battle Picture Library, published in 1976 and it features the Action '76 logo, the original name for Action. This ad would have been sent to the printers too late for any changes to be made. With thanks to David McDonald at Hibernia Comics
This advertisement is from Battle Picture Library, published in 1976 and it features the Action ’76 logo, the original name for Action. This ad would have been sent to the printers too late for any changes to be made. With thanks to David McDonald at Hibernia Comics

THE ACTION STORY

This section details Action’s all too brief history, from the original concept and inception, through its development, to its swift decline, fall and inevitable death. Much of the research was taken from Action – The Story of a Violent Comic by Professor Martin Barker, currently of Aberystwyth University, who kindly gave permission to quote him liberally.

Additional material was taken from his earlier book Comics: Ideology, Power and the Critics and from his original research. Former Action staffers proved to be useful sources, offering additional information to help put this area together. Thanks to them for their input.

The story of Action doesn’t end with the comic itself. The controversy surrounding Action had an impact on the way IPC produced comics for many years, and this negative effect will be detailed in the upcoming ‘Legacy’ section, to be commenced in the near future.

Action – A Brief History

The Birth of Action – TO BE ADDED

The Competition – TO BE ADDED

Promotional Material – TO BE ADDED

The Perfect Issue

Reviewing the pre-ban issues of Action looking for a favourite, I couldn’t find one… so I made one up

Media Backlash

The Evening Standard: Argh Lives

The Sun: The Sevenpenny Nightmare

The Daily Mail: Comic Strip Hooligans

The “Lost” Issue

Wanted: The Lost Issue

Missing in Action

The Resurrection

The Death of Action

Battle Stations

INSIDE ACTON

The most important thing about Action was what lay beneath those attention grabbing covers. Every week there were seven or eight rollicking stories, a cartoon strip, some daredevil stunts, free money, sports guides, profiles, letters, a clever dick answering your questions and, as they say, much much more. Below is the sort of thing that seven new pence would buy you in 1976, if you spent it on the sensational new paper for boys. Every story is listed, with information on who the creators were, the story start and finish dates, number of episodes, major characters, an outline of the plot and, most importantly, a full pre-ban run of the strip.

There’s also some info on the other pages of Action, including the regular features like Twit of the Week, Money Man, Knowall, Action Man and Action Mouse. There’s also a list of the regular contributing staff, where known.

Hook Jaw - Character Image

Hook Jaw
Gaff hook wielding Great White terror from the deep or ecological crusader? The jaws… AAARGH!

Inside Action - Dredger Profile Image

Dredger
D.I.6.’s most deadly and dirty agent, with his squeaky clean sidekick, Simon.

Hellman of Hammer Force
World War Two from the perspective of Panzer Major Kurt Hellman. Sven Hassell anyone?

Death Game 1999 - Yo-Yo DevineDeath Game 1999
Karson City convicts are given a stark choice, play the deadly game of Spinball or go to the electric chair, the lucky bastards.

Kids Rule O.K. - Ray Spencer

Kids Rule O.K.
1986, and a deadly virus kills every adult in the world. Hooray! The kids rule the streets and anarchy reigns.

Look Out For Lefty
Kenny ‘Lefty’ Lampton struggles with life, love, Third Division Wigford Rovers and his Steptoe-like Grandad.

Hell's Highway - Danny Kuziak

Hell’s Highway
Two truck drivers are coerced into acting as covert US Government agents. Don’t laugh, it could happen.

Blackjack - Jack Barron

Blackjack
Boxer Jack Barron fights for the World Heavyweight Title as he battles against blindness, then becomes Carl Douglas.

The Running Man - Mike Carter

The Running Man
Athlete Mike Carter wakes up with another man’s face, as you do, and winds up running from both the law and the mafia.

Green’s Grudge War - Private Green

Green’s Grudge War
Commando action with a twist. Bold is as bold as they come, Green is green with envy and plots his comrade’s downfall.

Play Till You Drop - Alec ShawPlay Till You Drop
First Division footy shenanigans as striker Alec Shaw is blackmailed by a sports journalist with sunglasses.

Sport’s Not For Losers! - Dan WalkerSport’s Not For Losers
Athletics hopeful Dan Walker handily breaks his leg and it is left to his layabout brother Len to uphold the family honour by smoking heavily.

Probationer - Dave BrockmanProbationer
Only four episodes of this story about a bloke on probation were published. Good, it was rubbish… or was it?

Coffin Sub - Mark KaneCoffin Sub
The cheery tale of submarine commander Mark Kane, who wished he’d drowned with his former crew, as did the readers.

ACTION – BEHIND THE SCENES

Action Editorial Staff

Who did what in the Action office.

Action – Original Artwork – TO BE ADDED

A few pieces of the original artwork for Action.

ACTION – THE FEATURE PAGES

Editorial Content

Editorial features to fill out the gaps between the strips.

Twit of the Week

A history of reader-irritating idiocy by well-known television and sporting types of the era.

Knowall – Action’s Resident Boffin

Readers try to stump Milton Finesilver, Action’s resident egghead, with difficult questions.

The Mad, Mad Money Man

Stuart Wales hated money and had to give it away. Did he visit your town?

Action Man

The twelve stunts that Action Man undertook, mainly at circuses, for a tenner a pop.

Action Mouse – TO BE ADDED

Some examples of the cartoon strip that most people didn’t find funny.

MISSING IN ACTION

Find out more about how strips were changed (or rather “eviscerated”) on Action’s return to the news stands.

Action: The Story of a Violent Comic

THE STORY OF A VIOLENT COMIC

In 1990, readers of Action were given a treat that they’d waited fourteen years to receive. Martin Barker brought out the book behind the comic that bit the dust. Action – The Story of a Violent Comic was a fascinating and insightful account of the creation, birth, life and death of a much missed and wrongly maligned publication.

About the Book

Action: The Story of a Violent Comic – Introduction

Saturday, October 23 1976 must have seemed a pretty ordinary day when it began.

Developing the Formula

“The Coffin Sub” was the first to go.

The Critics Bite Back – TO BE ADDED

The revenge of the critics and moralists.

Moving in for the Kill – TO BE ADDED

The moralism of Action’s critics finds a voice on the inside.

So, Should Action Have Been Censored? – TO BE ADDED

Action as a hidden pot of virtues, all misunderstood sweetness and light.

Hook Jaw: The Shark Bites Back – TO BE ADDED

Throughout Action’s history, “Hook Jaw” was consistently the most popular story.

The Lost Pages of Hook Jaw – TO BE ADDED

The next extract follows the reprinted material from “Hook Jaw”.

How Lefty Lost His Bottle  – TO BE ADDED

“Look Out For Lefty” was not the first football story in Action.

The Lost Pages of Lefty – TO BE ADDED

The next extract followed the reprinted material from “Look Out For Lefty”.

Death Game 1999: Steel Balls to the Finish

A “rip-off’ of Rollerball, but with a difference.

The Lost Pages of Death Game 1999 – TO BE ADDED

The next extract followed the reprinted material from Death Game 1999.

When The Crumblies Flipped It: Kids Rule OK…?

“Kids Rule OK” – the worst villain of the piece.

The Story of a Violent Comic: The Lost Pages of Kids Rule OK

Dredger… No Comment

Dredger – “rip-off” of Dirty Harry with a touch of The Ipcress File.

The Final Reckoning

After December 4th, the character of Action changed.

Estimating Action

People argued that Action lost its way by mid-1976.

Acknowledgments

Wanted

[divider]

Action was originally © IPC Magazines Limited 1976. The comics division of IPC was sold to Fleetway, who were bought out in turn.

All characters, distinctive likenesses thereof, artwork and text are © and ™ Rebellion Publishing Ltd, and used with permission of the publisher

ACTION™ REBELLION PUBLISHING LTD, COPYRIGHT ©  REBELLION PUBLISHING LTD, ALL RIGHTS RESERVED.

See this section’s Acknowledgments section for more information

Bullet and related images are © DC Thomson Ltd

Action – The Story of a Violent Comic by Martin Barker © Titan Books 1990. The text from Action – The Story of a Violent Comic © Martin Barker 1990, is reproduced here with the author’s kind permission.

The name The Sevenpenny Nightmare Moose originally to describe his Action site is taken from an article published in The Sun newspaper on April 30th 1976. Relevant images and quotes from The Sun,  Daily Mail and Evening Standard are © their respective publishers and are reproduced here with permission.

All other text © Moose Harris and reproduced here on downthetubes with his full permission

%d bloggers like this: