Whether you’re planning a trip to Oregon or not, you really, really need to check out this simply beautiful, anime-inspired promotional video from Travel Oregon, because it’s simply gorgeous.
“Only Slightly (More) Exaggerated” is the second film in the animated campaign that gives viewers a creative glimpse of the magical feeling of being in Oregon.
The new video continues the visual narrative, showcasing different locations, experiences and thrilling adventures in Oregon – from venturing deep into the Oregon Caves National Monument to paragliding over the Steens Mountain.
Like the original, which unsurprisingly went viral, this video features a cast of animated human characters, native flora and fauna and new fantastical beings.
The $4 million ad campaign was created by Portland-based Wieden+Kennedy in the style of famed Japanese animator Hayao Miyazaki. the animation the work of Psyop and Sun Creature Studio, with a score by Jim Dooley.
The first 90-second film takes us from a tranquil stream where frogs read newspapers to Trillium Lake below towering Mt. Hood, where families play. It winds through the tulip beds of Woodburn with a giant bunny to a drop of rain falling on a vineyard, instantly producing juicy vines of grapes, then to the coast and majestic Haystack Rock before lighting up the depths of Crater Lake and venturing north to Portland, the high desert and rafting with giant salmon.
“When Travel Oregon approached us with their brief, we were beyond excited by the idea,” say directors Kylie Matulick and Todd Mueller. “The call for a cinematic short film that was hand crafted and fully animated, filled with the natural beauty of Oregon but elevated to new heights through magical realism was an instant ‘hell yes’!!!
“We visited Oregon and began brainstorming the particular landmarks and narrative moments that could be heightened with native animals, some mythical creatures and a little animated magic. Every destination needed to have it’s own unique little moment and we had a great time experimenting with how to tell the story.
“Once the general narrative was locked in, we collaborated with the amazing Sun Creature to bring this to life. They shared the same love and passion for this project and truly brought their A-game.
“In the end, we hope that people watch the film and are simply lifted away to this beautiful part of the world. And then, go explore the real thing!”
• You can get wallpapers of image from the campaign for your computer here (personal information required)
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