Bandai UK has secured the distribution of the McFarlane Toys product range for the UK and Republic of Ireland markets, widened the reach of a huge range of collector action figures beyond specialist stores.
With an offering that includes Fortnite, Game of Thrones, Harry Potter, My Hero Academia, Spawn and more, McFarlane Toys is the fifth largest action figure manufacturer in the United States and has become an industry leader, recognised by many for redefining the standards within the action figure market, with a broad portfolio of the best of today’s pop culture.
Born from a love of pop culture, McFarlane Toys is the brainchild of the Grammy and Emmy-winning producer and director, Todd McFarlane, the creator of Spawn and Marvel supervillain Venom.
Bandai UK Ltd is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today and has been responsible for changing the face of play globally, with brands such as Tamagotchi, Gundam and Pac Man. In addition to its own IP, the company has a long tradition of representing many very successful third party brands.
“We are thrilled to have the opportunity to work with McFarlane Toys, as we have long admired their product range,” said Nic Aldridge, managing director at Bandai UK Ltd.
“They are experts in finding and securing exactly the right properties for the High Target Collector Market while also providing a high quality, playable toy with more mass market price points.”
Customers will begin seeing the line at upcoming previews and can book appointments to see the range on the Bandai stand at the 2020 London Toy Fair.
• Bandai UK – www.bandai.co.uk
• McFarlane Toys is online at mcfarlane.com