IPC Media – owners of classic but no longer published titles such as Lion and many comic characters such as the Steel Claw, the Spider and Robot Archie – has announced that it is undertaking a strategic review of its niche and specialist titles.
This is ‘corporate speak’ for cutting and selling off titles if they aren’t doing well.
IPC Media publishes over 85 media brands, with print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults. In January, it re-organised its publishing businesses, the first phase in a long-term strategy to maintain readership.
IPC Media CEO Evelyn Webster says the strategy, creating a new, audience-facing structure comprising Connect for mass market women, Southbank for upmarket women and Inspire for men, is “working well“. But clearly, like many media companies, the company is facing challenges to its publishing business, and there have been many redundancies behind the scenes as it retrenches to better deal with the new media market challenges of web, mobile and print… and magazine closures are also on the cards.
“While print remains the engine that drives our business, we are increasingly focusing on accelerating the development of our multi-platform offerings to our consumers,” says Webster.
“As a result we need to review whether it is desirable for IPC to continue to publish the full range of brands that we currently own.
“This review may lead us to conclude that we sell some of our smaller titles to publishers where they would have a stronger strategic fit and will therefore benefit from a greater focus.”
The review will be conducted over the next few months.
If only they would sell off their comics library so someone make something of some of Britain’s best-loved comic characters…