With the first episode of the new Thunderbirds Are Go set to debut with next Saturday (4th April) a special one hour episode on ITV and CITV, ITV Studios Global Entertainment have announced more tie-in licensing deals for the show.
Global Solutions for Clothing are to launch a range of children’s hanging dress-up costumes inspired by the new series. The range will be led by the Scott and Virgil Tracy costumes, giving children the chance to dress as their favourite pilots.
Fashion Lab, who already produce Hello Kitty inspired clothing, boosts the apparel and accessories category with its boys outer wear range for mid-high end retail, while Xccessories MC’s range of children’s apparel accessories will include hats, gloves and scarves and Aykroyd & Sons (who hold licenses for Angry Birds, Guardians of the Galaxy and Jurassic World) will launch a line of boys’ nightwear and underwear inspired by the new TV series.
Misirli, who produce licensed product for Adventure Time, Despicable Me, Marvel and many more, will debut a collection of children’s socks and Alfred Franks & Bartlett is on board for boys’ sunglasses.
Strengthening the stationery category, GB Eye (who already have great Marvel and Doctor Who ranges) will launch a range of posters, prints, gift sets and badges and Star Cutouts Limited, who have already produced Teenage Ninja Mutant Turtles product, will unveil its selection of boys’ cardboard face masks and cardboard standees.
Paper Projects Ltd has been signed for a range of sticker formats and reward charts, UP Global Sourcing expands the homewares category with its line of tissue products and lunch bag maker DNC UK Limited for lunchware and snack boxes.
World’s Apart Limited, well-known for its Disney ranges, will also be producing a range of novelty lighting for the brand, including Go Glow Lights and Go Glow Pal, a plush light for these key territories.
Thunderbirds Are Go production partner, Weta Workshop, builds the gifting programme for the upcoming series with a line of t-shirts, art prints, display models and The Art of Thunderbirds Are Go book (which it would appear, has yet to get an official publication date), all of which will have global distribution at their exhibition special events and will be sold on the Weta e-commerce site.
Trudi Hayward, SVP, Head of Global Merchandising for ITV Studios Global Entertainment comments “As excitement builds for the upcoming debut of Thunderbirds Are Go, it’s fantastic to see our licensing programme for the show growing so rapidly and welcoming such high calibre partners. From innovative toys to unique gifts, we’re delighted to be bringing the much-loved Tracy family into homes around the world.”
The broadcast debut Thunderbirds Are Go takes place next week on Saturday 4th April with an hour-long episode, simulcast on both ITV and CITV, repeated the next day, in case you miss it. (As if you would). After that, the show will be on CITV and ITV (in glorious HD) every Saturday at 8.00am.
The official YouTube channel launched in February and already has over one million views across its videos, the most recent trailer gaining over half a million views alone. Thunderbirds.com, the official website for the new series, will launch activities on the same day as the TV launch. At present, subscribers (or recruits, as they are called), have access to character profiles and craft information, and can print their first certificate.
These new partnerships join the extensive licensing programme for Thunderbirds Are Go that already includes Vivid Imaginations as the master toy licensee as the master toy licensee for worldwide manufacturing across Europe, Australia and New Zealand, Simon & Schuster and DC Thomson for publishing (the launch date for their comic/magazine has still not been announced) and BeyondTheStory for digital content.
In the UK and Eire, Danilo are on board for greetings and stationery, Posh Paws for back packs and bags, MV Sports for wheeled play, Smith and Brooks for children’s apparel, and DreamTex for homewares and Kokomo for personal care.
Thunderbirds Are Go © 2015 ITV Studios Global Entertainment