Spin Master, the makers of Etch A Sketch, is celebrating the 60th birthday of the world-famous drawing toy in style with the release of a number of limited editions, including one that features the signature image and catchphrases of comic book legend Stan Lee.
Spin Master, who took over the Etch A Sketch license from its creators, the Ohio Art Company, in 2016, has teamed with a number of other big names in the toys and entertainment space to celebrate its diamond anniversary, with special releases that also include a Hasbro’s Monopoly, NASA and Rubik’s Cube editions.
“The Etch A Sketch drawing toy is one of only a handful of breakthrough toys that’s popularity spans generations,” noted Arlene Biran, VP of marketing for activities and building sets, Spin Master.
“It is a timeless toy that encourages creativity on a magic screen that doesn’t need WIFI. Our series of limited-edition collaborations with other inspiring and imaginative classics honours 60 years of unplugged creativity.”
The Etch A Sketch Monopoly Edition will launch in the United States this March, followed by the Etch A Sketch NASA Inspired Edition in April.
The results of a collaborative effort between Spin Master and Rubik’s will see the Etch A Sketch Rubik’s Edition released in May, with the Etch A Sketch Stan Lee Edition released in July.
Spin Master will also be releasing a new limited-edition Diamond Edition Etch a Sketch, featuring a sleek black frame and custom crystal knobs available in limited quantities on EtchASketch.com, and its new Etch a Sketch Revolution will be released in August, the first Etch A Sketch with a spinning screen that allows you to make circles.
The Etch A Sketch limited edition collaborations will be released in limited quantities throughout the year on EtchASketch.com as well on Etch A Sketch Day, 12th July 2020, marking the official day the first Etch A Sketch toy was sold.
• Priced $19.99, the NASA, Monopoly, Rubik’s and Stan Lee limited edition collectibles will be available on EtchASketch.com throughout the year, and in Walmart stores in the United States on 12th July 2020
The founder of downthetubes, which he established in 1998. John works as a comics and magazine editor, writer, and on promotional work for the Lakes International Comic Art Festival. He is currently editor of Star Trek Explorer, published by Titan – his third tour of duty on the title originally titled Star Trek Magazine.
Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine, Babylon 5 Magazine, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics. He has also edited several comic collections, including volumes of “Charley’s War” and “Dan Dare”.
He’s the writer of “Pilgrim: Secrets and Lies” for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs” with Dave Hailwood.