Spin Master, the makers of Etch A Sketch, is celebrating the 60th birthday of the world-famous drawing toy in style with the release of a number of limited editions, including one that features the signature image and catchphrases of comic book legend Stan Lee.
Spin Master, who took over the Etch A Sketch license from its creators, the Ohio Art Company, in 2016, has teamed with a number of other big names in the toys and entertainment space to celebrate its diamond anniversary, with special releases that also include a Hasbro’s Monopoly, NASA and Rubik’s Cube editions.
“The Etch A Sketch drawing toy is one of only a handful of breakthrough toys that’s popularity spans generations,” noted Arlene Biran, VP of marketing for activities and building sets, Spin Master.
“It is a timeless toy that encourages creativity on a magic screen that doesn’t need WIFI. Our series of limited-edition collaborations with other inspiring and imaginative classics honours 60 years of unplugged creativity.”
The Etch A Sketch Monopoly Edition will launch in the United States this March, followed by the Etch A Sketch NASA Inspired Edition in April.
The results of a collaborative effort between Spin Master and Rubik’s will see the Etch A Sketch Rubik’s Edition released in May, with the Etch A Sketch Stan Lee Edition released in July.
Spin Master will also be releasing a new limited-edition Diamond Edition Etch a Sketch, featuring a sleek black frame and custom crystal knobs available in limited quantities on EtchASketch.com, and its new Etch a Sketch Revolution will be released in August, the first Etch A Sketch with a spinning screen that allows you to make circles.
The Etch A Sketch limited edition collaborations will be released in limited quantities throughout the year on EtchASketch.com as well on Etch A Sketch Day, 12th July 2020, marking the official day the first Etch A Sketch toy was sold.
• Priced $19.99, the NASA, Monopoly, Rubik’s and Stan Lee limited edition collectibles will be available on EtchASketch.com throughout the year, and in Walmart stores in the United States on 12th July 2020