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Factory Entertainment Enters The Action Figure Market, teases first figures

By John Freeman on July 25, 2025

Pop culture collectibles company, Factory Entertainment, a producer of licensed pop-culture collectibles best known for as a market-leader in high-end 1:1 and reduced scale movie and TV prop replicas, used Preview Night at San Diego Comic-Con to unveil a new line of 1:6 scale action figures, its first foray into the premium figure market.

Fans who attended SDCC’s Wednesday preview night were given an advance look at of 1:6 scale figures scheduled for release in 2026, including figures from Jaws, The Mummy and Battlestar Galactica.

The company also teased several other properties its working on figures for.

We’re very excited to be entering the high-end action figure market,” said Jordan Schwartz, President and CEO of Factory Entertainment. “While we don’t intend to directly compete with or supplant the companies that currently dominate this sector, we will be judiciously adding some properties to our figure line that have not been served by the existing market, particularly where the figures would complement prop replicas and other products we are doing for those properties, such as Jaws and Battlestar Galactica.

Fans who are attending San Diego Comic Con can still view the prototypes of Factory Entertainment’s first figure releases at its booth, #2743 through 27th July 2025.

Factory Entertainment, Inc. is a leading manufacturer and distributor of high-quality licensed collectibles, toys and home goods featuring a wide variety of entertainment properties, including Star Trek, Batman, Back To The Future, James Bond, Jaws, Jurassic Park, Masters of The Universe, ThunderCats, Battlestar Galactica, Men In Black, Wonder Woman, Game of Thrones, House of The Dragon, Harry Potter, The Beatles, Universal Monsters and many others.

• For more information on Factory Entertainment, visit factoryent.com or follow @FactoryEnt on social media.

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John Freeman

John is the founder of downthetubes, launched in 1998. He is a comics and magazine editor, writer, and Press Officer for the Lakes International Comic Art Festival. He also runs Crucible Comic Press.

Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine and Overkill for Marvel UK, Babylon 5 Magazine, Star Trek Magazine, and its successor, Star Trek Explorer, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics; and has edited several comic collections and graphic novels, including volumes of “Charley’s War” and “Dan Dare”, and Hancock: The Lad Himself, by Stephen Walsh and Keith Page.

He’s the writer of comics such as Pilgrim: Secrets and Lies for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs”, with Dave Hailwood.