Get ready to celebrate Beano’s Dennis’ 70th birthday in 2021!

Expect to see more Beano products on sale this year, with new apparel, games, health and beauty, food and beverage, and partyware items on the way.

Beano 4025 - Cover
A recent issue of Beano

Many of the new deals are in response to to Dennis’ 70th birthday in 2021 – with Beano Studios and licensing agency Rocket Licensing planning a raft of celebrations, partnerships and new product launches.

Rocket Licensing recently revealed five new licensing deals including a fun new range of paper partyware from Smiffy’s, who will be offering a myriad of products including paper plates, bowls, cups, napkins and straws, as well as paper decorations and bunting to complete the Beano party set-up. The new range for the company that already sells a huge range of Hallowe’en partyware will be sold across the High Street, grocery, independents and online.

Rocket has also teamed up with Rachel Lowe to create a collection of puzzles, board games and card games for Dennis and his Beanotown friends. The company already produces licensed Wrestlemania and Laurel and Hardy items, and more, the the the new Beano product will be developed to appeal to both the adult gifting market and to kids, reflecting the cross-generational appeal of this classic British brand.

Beano confectionery in personalised packaging will also be created by Great Gifts launching later this year, including gift boxes, jars and advent calendars.

Health and beauty experts H&A will also be developing a creative range of Beano products for boys and girls, which will include everyday essentials, play cosmetics, health and beauty accessories and hair care, launching into high street retail for autumn/winter 2020.

Park Agencies , who already produce apparel inspired by brands as diverse as Alien and Dr. Seuss, are developing on adult and kids t-shirts and sweatshirts for sale on the high street and online retail.

“2019 was an incredibly busy and successful year for Beano, with a fabulous calendar of consumer products deals, marketing initiatives and campaigns,” notes Rob Wijeratna, joint managing director of Rocket Licensing. “It’s great to be able to start 2020 with the same momentum, and five new best-in-class licensing deals for the brand, as we look ahead to a big celebration year in 2021.

Beano continues to capture the hearts of the British public and offers a huge depth of content for great consumer products partnerships.”

Angeles Blanco, director of Global Licensing at Beano Studios, added “Adding five new partners to our licensing programme shows huge momentum as we build up to Dennis’ 70th birthday next year. We plan to continue this, adding more partners to bring Beano products to more fans, young and across the globe.”

Beano 4029

• Beano 4029 is on sale now in all good supermarkets and available through the Beano shop – subscribe today

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• For more about Beano licensing visit Rocket Licensing

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