Batman Day is almost here and to celebrate the Dark Knight’s 80 years as the World’s Greatest Detective, DC and Warner Bros. are lighting up the night skies by projecting the iconic Bat-Signal, as well as producing fan celebrations, in major cities around the globe, including London, on Saturday 21st September 2o19.
Like fireworks on New Year’s Eve, the glow of the distinctive Bat silhouette will illuminate the edifices of skyscrapers and landmarks around the world in rolling fashion as the sun sets in each city. And just like a solar eclipse, DC suggests this may be a once-in-a-lifetime event!
Batman was first introduced to the public in Detective Comics #27 (March 1939) and was created for DC by Bob Kane with Bill Finger. The Bat-Signal first appeared in Detective Comics #60 (December 1941).
“The Bat-Signal is easily one of the most recognisable images among all superhero iconography and this is going to be a remarkable sight as we transcend borders, languages and cultures to bring us all together with this single experience,” said Pam Lifford, President of Warner Bros. Global Brands and Experiences.
“We are proud to send up the Bat-Signal on Batman Day because it is an important beacon of inspiration that makes us all believe that it’s possible to take hardship and turn it into something good. Batman Day is a global celebration for all the fans.”
Fans can zoom in and follow the festivities with the new interactive Batman Bat-Tracker launched by DC. As cities flip the famous switch illuminating the insignia, the Batman Bat-Tracker will mirror the real-time projections.
Additional information on Bat-Signal celebrations and activations in those cities can be found at Batman80.com.
To see one of the projections in person, all that is required is to go outside shortly before 8.00pm local time in cities set to light up their skies.
So, start deciding which Batman t-shirt to wear Melbourne, Australia – because you will be the first to celebrate under the Bat-Signal at Fed Square facing Flinders Street, nine hours ahead of London at the Senate House and fourteen hours ahead of New York (Gotham City!).
Cities to send up the Bat-Signal include Tokyo at MAGNET by SHIBUYA109 at Shibuya Scramble Crossing; Berlin at Potzdamer Platz 11; Paris at Galeries Lafayette; Barcelona at Museu Nacional d’Art de Catalunya; London at the Senate House; São Paulo at Itaúsa – LMB; New York TBA; Montreal at Complex Dupuis; Mexico City at Torre Reforma; and Los Angeles at City Hall
Of course, a Batman Day celebration wouldn’t be complete without something extra special in Gotham City. Barnes & Noble Union Square is hosting a talent signing and panel discussion moderated by DC Publisher Dan DiDio and featuring award-winning Batman writers and artists Scott Snyder, Peter J. Tomasi, James Tynion, IV and Brad Walker, as well as special activities all day long for kids and families.
In Los Angeles, DC and Warner Bros. will host a special Batman 5K night run and fan celebration. Fans can sign-up to participate at DCBatmanRun.com. Batman runs will also take place throughout Asia (Shanghai, Manila, Singapore and Bangkok), Latin America (São Paulo and Mexico City) and Australia (Brisbane).
DC Publishing will also celebrate with activities at more than 2,000 international retail locations. In the US, comic shops and bookstores will offer free Batman Day special editions of The Batman Who Laughs and Batman: NIghtwalker.
In Europe, in partnership with Eaglemoss, the Legend of Batman collected edition will be available for free in the UK, France, Germany and Spain. In select cities globally, talent appearances and signings by some of DC’s leading storytellers will also take place.
Fans can visit DCComics.com/BatmanDay for participating retailers and partners, as well as suggested Batman reading lists.
Warner Bros. Interactive Entertainment is also celebrating Batman’s 80th anniversary with an “Injustice 2” Mobile Batman arena marathon event from 13th – 24th September in which fans can battle for Batman rewards. In addition, DC Universe Online is showing its support from September 13-30 with two new Batman-themed in-game t-shirts. One is free to claim for all players and one is exclusively for members.
Warner Bros. Consumer Products have also announced custom Batman curated “Presented by Amazon” shops in Chicago, Las Vegas, San Francisco and Los Angeles that will be open through 30th September, offering the largest collection of limited-edition Batman 80 merchandise.
The world-famous FAO Schwarz is inviting fans of all ages to shop limited-edition toys and collectibles, as well as take part in super-charged fan and family Saturdays throughout September, featuring a lineup of interactive experiences including a photo moment with the world’s most popular Super Hero himself on Batman Day.
In addition, LEGO brand retail stores in the US and Canada will celebrate Batman Day with LEGO build events, in-store giveaways, and Batman takeovers on LEGO social channels. At nationwide retailers, fans will find Mattel’s Batman 80th Multiverse figures and Funko’s Batman 80th POPS.
Fans can also gear up for Batman Day with newly released fashion and sneakers. Available now, Detective Comics #27 by Rooster Teeth is an exclusive capsule collection featuring a fresh take on classic Batman art designed on high quality t-shirts, hoodies and more. Premium fashion brands Bait, The Hundreds and Converse are also offering new Batman apparel and footwear.
The DC Universe digital subscription service will be celebrating Batman Day with the promotion of exclusive Batman content including interviews, merchandise, sweepstakes and more along with its extensive collection of Batman videos and comics. In addition, Cartoon Network will celebrate with Batman-themed stunts on Batman Day and throughout the month. Warner TV Asia, Warner Channel Latin America and HBO India will also showcase Batman content and promotions on their channels.
BATMAN GIVES BACK
DC is collaborating with Boys & Girls Clubs of America to recognise kids, teens and youth development professionals who stand up for positive change in their communities – just like Batman. Through AT&T Aspire, an initiative using innovation in education to drive student success in school and beyond, 30 Boys & Girls Clubs around the country will celebrate members of their Club community, who represent the qualities of DC’s most popular Super Hero on 21st September.
• Join in on social media using the hashtag #BatmanDay, #Batman80 and #LongLiveTheBat. To find out more follow @batman on Instagram and Facebook, @dcbatman on Twitter, and visit Batman80.com | For more information visit dccomics.com