Look out for new t-shirt designs featuring Universal Pictures properties such as Back to the Future, Jaws, Despicable Me and more in British high street stores later this year.
Licensed clothing specialist Poetic Brands has just announced a new agreement to develop apparel based around Universal Pictures’ biggest brands, featuring iconic visuals from the film studios’ more than 100-year history. including Back to the Future, Jaws, Despicable Me, Trolls, ET and a wide selection of horror classics.
Perhaps we’ll even get some retro Bionic Woman or Six Million Dollar Man, too?
Founded in 1912, Universal is the oldest extant studio in the United States with a catalogue spanning from early silent hits such as The Hunchback of Notre Dame and The Phantom of the Opera, right through to modern day global blockbusters such as How to Train Your Dragon, Minions and The Fast and Furious series.
Poetic Brands is part of the Hong Kong-based PDS Multinational Group, one of the world’s largest design, product development, sourcing, virtual manufacturing and distribution businesses for consumer goods – but operates as a single company that concentrates solely on licensed products. Back in 2017, it was nominated for the Best Licensed Adult Apparel Range for its Primark range featuring the cartoon cat, Pusheen.
“We are delighted to have signed this new agreement,” commented Poetic Brands Executive Director Elliott Matthews. “Universal is one the biggest names in the film world, with a huge breadth of classic brands in its portfolio.
“We can’t wait to get stuck in with creating apparel lines that will tap into this rich history.”