|Image: Viktor Vauthier © Lazy Oaf|
East London-based fashion street wear label Lazy Oaf has just launched a very stylish range of Batman-themed clothing, in the run up to the release of The Dark Knight Rises on 20th July.
|Image © Lazy Oaf|
Promoted at a swish launch party for press in London last night, the range for women features super hero body suits, leggings, oversized shirts, including a unique play on the bat wing and a super cool 1990’s inspired sheer bat crop top.
The men’s collection features hand picked Batman imagery arranged into their instantly recognizable Lazy Oaf prints. These appear on their staple and popular men’s garments including short sleeve shirting, T-shirts and jersey crew neck sweatshirts.
Online, the range is being helped with a viral video filmed, directed and edited by João Retorta, with a music from punk-style band Throwing Up (see below).
Under the licensing deal with Warner Bros Consumer Products UK, Lazy Oaf has acquired the global rights to the archive of iconic Batman artwork that it will use on clothing and accessories collections for men and women that launches in-store and online in the UK, Japan, Korea and US this month.
• For the full range, head over to www.lazyoaf.co.uk/Batman/c201/index.html
• Launch party “Catwomen” photos (and no, we didn’t get to go): http://lazyoaf.tumblr.com/post/27339768301/catwomen
Images © Lazy Oaf