Book publisher Penguin has announced the purchase of Snowman Enterprises Limited, giving the company full control of key publishing, feature film, TV, digital and merchandise rights to Raymond Briggs’ classic kid’s character and brand, The Snowman.

First published in 1978, The Snowman has gone on to sell 8.5 million copies of the book in 15 languages globally, with 3+ million of those in Puffin editions in the UK. An animated version of the book was produced in 1982 by producer John Coates and has aired annually on Channel 4 since.

As we reported yesterday The Snowman and The Snowdog, a sequel, will premiere along with a making of documentary on Channel 4 this Christmas.

Puffin will be releasing of an audio eBook of The Snowman and The Snowdog read by Sherlock Holmes star actor Benedict Cumberbatch, followed by new publishing in print and digital formats from 2013.

• Official The Snowman web site: www.thesnowman.co.uk

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Tags: Channel 4, Penguin, Puffin Books, Raymond Briggs, Snowman Enterprises Limited