Snowman Enterprises is to launch its The Snowman Winter Windows initiative later this month, inspired by both Raymond Briggs’ much-loved fantasy story, The Snowman, and the rainbows that were displayed during the COVID pandemic last year in support of key workers.
The announcement comes ahead of the release of a retelling of the original story by Michael Morpurgo, illustrated by Robin Shaw, adding a layer of festive magic to the story, first published in the UK by Hamish Hamilton in 1978 as a wordless picture book, created by and featuring illustrations by Raymond Briggs.
The Snowman Winter Windows campaign encouraged families to create a scene from Raymond Briggs’ picture book to share a little magic with their community and help to raise vital funds for UK children’s hospices.
Snowman Enterprises are working in partnership with longstanding charity partner the British Red Cross to reach an even wider audience with the campaign, who will be encouraging children to create Snowman window scenes by including the activity as part of its schools outreach programme.
Official Snowman social media channels will include a dedicated donation link on all Winter Windows content this year to support the British Red Cross.
Artist and social media influencer James Lewis has also been named as The Snowman Winter Windows ambassador for this year, who will create a series of digital tutorials and content with the aim of inspiring families to take part.
“We are keen to build on the success of last year’s campaign, and inspire as many people as possible to take part in this new festive tradition for The Snowman, and sprinkle some magic at home and in local communities,” commented Izzy Richardson, global brand director at Penguin Random House.
“We’re delighted to be working with the super talented James Lewis this year and we know his that incredible content is going to bring The World of The Snowman to an even wider audience.”
The World of The Snowman website has recently been relaunched and will be hosting digital content and tutorials, while James will share content with his global audience of over five million followers on Instagram and TikTok.
In addition, he will be hosting a live draw-along segment at a World of The Snowman influencer event this November.