Story House Egmont recently launched its newest preschool magazine, teaming up with Spin Master Entertainment to introduce PAW Patrol Extra, a new monthly title designed to ‘satisfy the incredible demand’ for PAW Patrol content.
The new launch marks the second PAW Patrol licensed title in the Story House Egmont portfolio and follows the successful launch of the PAW Patrol flagship magazine some five years ago.
Half a decade on, and Egmont still reports “incredible demand” for the UK’s leading preschool magazine, based on the animated series launched in 2013, centring on six brave puppies, captained by a tech-savvy ten-year-old boy, Ryder, who work together to accomplish high-stakes rescue missions to safeguard the residents of the Adventure Bay community.
Last year, a challenging time for the children’s magazines market, the flagship PAW Patrol title sold 880,000 copies and delivered £4 million in RSV. Out of a 17-issue publishing schedule, 2020 saw three issues selling over 63,000 copies and generating close to £1 million in RSV on those issues alone.
The new PAW Patrol Extra is billed as “the perfect complimentary purchase for PAW Patrol fans”, focusing on specific characters, themes and seasonality, and creating new and captivating content. The branded covermounts are closely linked with the editorial and will reflect important core themes from PAW Patrol TV episodes like empathy and friendship.
The first issue of PAW Patrol Extra – on sale now in newsagents and supermarkets – focuses on Marshall, the fan favourite fire-fighter pup. From the firehouse to his fire truck, Marshall is a Dalmatian who is all action, and that’s exactly what readers will find in the first issue of PAW Patrol Extra.
As well as stories, stickers, games and posters, issue number one is complemented by four Marshall-themed gifts.
“We’re thrilled to be celebrating the launch of PAW Patrol Extra magazine,” enthuses publisher Kiran Vara. “In such a highly competitive market, the sustained growth and popularity of the flagship magazine is a testament to the strength of this incredible evergreen brand and we’re so excited to be giving fans even more action-packed fun with this launch.”