Story House Egmont and Mattel have launched a new Monster High monthly magazine
Mattel
Mattel, owners of Barbie, Dinky Toys, Hot Wheels, and more announce plans for its own publishing imprint
Mattel has big plans across several media for its newly-announced publisihng imprint
By the power of Grayskull! New He-Man series in the works from Mattel and Netflix
Move over, Money Supermarket – Mattel and Netflix have announced the return of He-Man and the Masters of the Universe in a new, original CG animated adventure series that will reimagine the popular toy franchise with a fresh take on its… Read More ›
In the Spotlight: Marvel UK’s European Comic Reprints
Over on his Boys Adventure Comics Blog, downthetubes contributor Richard Sheaf has highlighted the inclusion of a strip from Le Lombard‘s Franco-Belgian Tintin comic magazine in a short-lived Marvel UK comic. It’s an example of European reprint by the company,… Read More ›
Happy Birthday, Thomas & Friends – 30 Years Young!
The UK’s biggest specialist children’s publisher, Egmont Publishing, is celebrating the 30th birthday of Thomas & Friends magazine with licensing partner Mattel. The title is based on the popular railway stories by Reverend Wilbert Awdry (who I met as a youngster… Read More ›
DC Super Hero Girls licensing programme starts to rolls out in the UK
Warner Bros. Consumer Products is gearing up for the launch of its DC Super Hero Girls franchise, with a series of new retail promotions throughout the UK. The DC Super Hero Girls show, which airs on Boomerang, focuses on the… Read More ›
DC’s Super Hero High TV special air date announced, expanding new DC Super Hero Girls brand
Warner Bros. and DC Entertainment have announced the air date for Super Hero High, a one hour tie-in TV special to launch its DC Super Hero Girls brand to a TV audience. Airing on 19th March 2016 on Boomerang, the show is… Read More ›
What, No New Ghostbusters Comic? (Yet, anyway…)
There’s a new Ghostbusters arriving in cinemas in July 2016 and the licensing campaign is picking up “extraordinary momentum”, according to the company handling branding deals, with no less than 23 partners on board – but, as yet, it doesn’t look like… Read More ›
Egmont launches new look Bob the Builder magazine
Egmont UK has just launched a new 32-page magazine reflecting the new-look Bob the Builder TV show which launches on Channel 5’s Milkshake slot in September. The new-look Bob the Builder magazine aimed at preschoolers aged 3-5 is packed with… Read More ›
Wonder Woman recruited for Mothering Sunday merchandise offensive
Warner Bros. Consumer Products UK and DC Entertainment have been busy ramping up the profile of their Wonder Woman licence in the run up to Mothering Sunday this weekend. (No, it isn’t “Mother’s Day” – that is the US celebration,… Read More ›
New Thomas the Tank Engine magazine trundles into newsagents
Egmont UK has just launchd a new monthly magazine, Thomas Express for younger readers this month, jam-packed with activities, two giant posters and a truckload of gifts. The launch comes as part of a re-branding of their Thomas-inspired range following… Read More ›