Move over, Money Supermarket – Mattel and Netflix have announced the return of He-Man and the Masters of the Universe in a new, original CG animated adventure series that will reimagine the popular toy franchise with a fresh take on its fantasy heroes.

A teaser poster for the new He-Man and the Masters of the Universe series
News of this new series comes as Mattel are busy with a new Masters of the Universe feature film starring Noah Centineo, due for release in March 2021, and a reimagining of the 1980s toy line that will go on sale in autumn 2020.
A new comic is also in the works, to be published by US publisher DC Comics, who have a long standing and successful history producing He-Man titles. The latest incarnation, He-Man And The Masters Of The Multiverse, launched last month, written by Tim Seeley with art by Dan Fraga. A collection is due for release in July 2020.

Art from He-Man And The Masters Of The Multiverse #1 by Dan Fraga
The new animated series is set on the planet of Eternia, as a young lost prince discovers the powers of Grayskull and transforms into He-Man, Master of the Universe. The classic battle between He-Man and evil Skeletor rages to new heights as both hero and villain forge new and mighty teams.
A new generation of heroes fighting for the fate of us all. In the end, who will become Master of the Universe?
The CG animation project will be a brand companion for Netflix’s previously announced Mattel partnership on the 2D anime series, Masters of the Universe: Revelation from the Hollywood filmmaker Kevin Smith.
Release dates for both series have yet to be announced, but Netflix has already screened four seasons of She-Ra: Princess of Power, which, so far, hasn’t featured He-Man.
The new He-Man series is being produced by Mattel Television with Adam Bonnett (Descendants), Christopher Keenan (Justice League, Batman Beyond), and Rob David (Masters of the Universe: Revelation, Teenage Mutant Ninja Turtles) serving as executive producers.
Emmy-winning producer and designer Jeff Matsuda (The Batman, TMNT) and Susan Corbin (Voltron) will also produce. Bryan Q Miller (Arrow, Smallville, Sleepy Hollow) will serve as story editor on the series. Animation services are being provided by House of Cool and CGCG (Trollhunters).

The new Masters of the Universe Origins Line He-Man and Skeletor figures (centre and right), compared with Mattel’s vintage Masters of the Universe He-Man figure (left). Photo: Mattel
Fred Soulie, Mattel’s senior vice president of content distribution and business development, said the series will strive for a contemporary appeal that satisfies longtime fans.
“Masters of the Universe is one of the most iconic global franchises of all time, with a 30 year history and a passionate fan base,” he commented.
“The entire team at Mattel is excited to introduce the world of He-Man to a new generation and, together with the talented team at Netflix, to reimagine the classic characters in a way that appeals to kids and families today, while also resonating with the fans who grew up with them.”
• Look out for more news on the new toy range at the London Toy Fair in January and New York Toy Fair in February
• Comics Alliance: The Surprisingly Awesome Comics History of “Masters Of The Universe”
Lee Leslie delves into He-man’s past comics history
• A Checklist of He-Man Comics on He-Man.org
MoneySuperMarket.com ‘Epic Skeletor’ – Behind the Scenes – Skeletor Costume from Born Licensing on Vimeo.
Born Licensing secured the rights for Moneysupermarket to license the characters from Masters of the Universe. They managed liaison with rights holder Mattel, working through the license negotiation, creative and brand assurance processes. “We had an absolutely epic time working on this one!” they say.
• More pictures of the new Masters of the Universe figures here on Bleeding Cool
• Masters of the Universe items on AmazonUK (Affiliate Link)
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The founder of downthetubes, which he established in 1998. John works as a comics and magazine editor, writer, and on promotional work for the Lakes International Comic Art Festival. He is currently editor of Star Trek Explorer, published by Titan – his third tour of duty on the title originally titled Star Trek Magazine.
Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine, Babylon 5 Magazine, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics. He has also edited several comic collections, including volumes of “Charley’s War” and “Dan Dare”.
He’s the writer of “Pilgrim: Secrets and Lies” for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs” with Dave Hailwood.
Categories: Animation, downthetubes Comics News, downthetubes News, Other Worlds, US Comics