Wallace & Gromit and Shaun the Sheep launch brand-new sustainable online stores

By John Freeman on September 8, 2025

Fans of Aardman have two reasons to celebrate: the official Wallace & Gromit store has relaunched with a brand-new look, and a brand-new Shaun the Sheep store has just gone live.

The Wallace & Gromit store features fresh designs, new products, and more ways to celebrate Britain’s best-lovedanimated duo. The store has also been shortlisted for the 2025 Licensing Awards.

Meanwhile, Shaun the Sheep fans can explore a brand-new store featuring classic designs, a fun outdoor-inspired capsule collection, and gift ideas for the whole family. Even more ranges are planned in time for Christmas.

Every item is made from certified organic cotton, printed on demand, and shipped plastic-free using Teemill’s award-winning technology. When products are worn out, customers can send them back to be remade into newones, meaning nothing goes to waste.

Teemill - Shaun the Sheep - Ewe Can Do It

Each design is created in collaboration with Teemill’s in-house creative team, who also support Aardman withmarketing campaigns to bring the collections to life. This means fans get fresh, exclusive ranges and seasonal launches that reflect the fun, creativity, and personality of their favourite characters.

Hannah McFarlane, Licensing Manager at Aardman, said:

“It’s exciting to bring fans new designs and capsule ranges in stores that reflect the fun and creativity of Wallace & Gromit and Shaun the Sheep. With Teemill, we can launch ranges quickly and sustainably — and back them up with creative campaigns that fans love.”

Explore the new stores:

Wallace & Gromit: wallaceandgromitsto r e.com

Shaun the Sheep: shaunthesheepstore.com

About the Author
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John Freeman

John is the founder of downthetubes, launched in 1998. He is a comics and magazine editor, writer, and Press Officer for the Lakes International Comic Art Festival. He also runs Crucible Comic Press.

Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine and Overkill for Marvel UK, Babylon 5 Magazine, Star Trek Magazine, and its successor, Star Trek Explorer, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics; and has edited several comic collections and graphic novels, including volumes of “Charley’s War” and “Dan Dare”, and Hancock: The Lad Himself, by Stephen Walsh and Keith Page.

He’s the writer of comics such as Pilgrim: Secrets and Lies for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs”, with Dave Hailwood.