Woolworths’ Darth Vader Spot

By John Freeman on May 18, 2008

Long-running Wooolworths promotional characters Wooly and Worth (who even have their own ine of merchandise!) prepare for lunch Darth Vader in their flat. The Sith lord is making beans on toast but alas! No toaster. Wooly is sent out to buy one however it all goes terribly wrong…

This 60-second ad, now screening on UK TV, was used in cinemas last summer in the UK — the first time Woolworths has used such a marketing device in its history.

The ad was created by award-winning British ad agency Bartle Bogle Hegarty, whose past campaigns include commercials such as Levi’s ‘Laundrette’, and ‘Flatbeat’ featuring another puppet, Flat Eric.

About the Author
Latest Posts

John Freeman

John is the founder of downthetubes, launched in 1998. He is a comics and magazine editor, writer, and Press Officer for the Lakes International Comic Art Festival. He also runs Crucible Comic Press.

Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine and Overkill for Marvel UK, Babylon 5 Magazine, Star Trek Magazine, and its successor, Star Trek Explorer, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics; and has edited several comic collections and graphic novels, including volumes of “Charley’s War” and “Dan Dare”, and Hancock: The Lad Himself, by Stephen Walsh and Keith Page.

He’s the writer of comics such as Pilgrim: Secrets and Lies for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs”, with Dave Hailwood.