DC Thomson Consumer Products has announced a partnership with pet accessories specialists Rupert’s Pet Shop for the launch of the first range of Dennis the Menace and Gnasher dog toys.
Marking the brand’s entrance into the pet sector, the partnership will see the new Dennis the Menace and Gnasher dog toys launch at all 405 Poundstretcher and 55 Pet Hut stores across the UK this summer.
Designed and developed by Rupert’s Pet Shop, the range will consist of five different dog toys and is said to be ideal for gift purchasers and pet owners. It features a Comic Fetch squeaky fabric toy, the Gnarly Gnasher hairy soft toy, a Whoopee Whiff cushion, a Rough and Tough Menacer fetch toy and Sock Slinger.
Chairman of Rupert’s Pet Shop, Ian Madeley, said: “We’ve been talking to Poundstretcher for a while now as we know that they are becoming a major destination for pet toys. Their new Pet Hut stores are especially impressive and we want to be part of their growth.
“The Beano, Dennis and Gnasher in particular, are a really good ‘fit’ to their shopper profile with a high percentage of families with children. We already know that families are key pet toy consumers and Poundstretcher are really getting behind the range.”
Tim Collins, head of brands at DC Thomson, said: “Rupert’s Pet Toys are an exciting addition to The Beano licensing programme and one that will allow us to expand our retail footprint in the UK pet market.
“This new partnership will not only open further commercial opportunities for Dennis the Menace and Gnasher but also highlights our ongoing commitment to developing innovative and relevant products that appeal to The Beano fans of all ages.”