Rebellion has agreed a distribution deal to bring 2000AD to supermarkets across the UK, broadening the potential for sales of the Galaxy’s Greatest Comic.
2000AD has always been available to supermarkets for sale, but the publisher tells downthetubes the latest expansion, which began with the title’s Christmas issue, will run for a few months, to test sales in new locations. If a location sells their copies each week, then 2000AD will be added permanently to the weekly order – so the more people buy, the more we’ll see 2000AD expand into new stores!
The test followed requests by Rebellion’s distributor, because 2000AD is such a strong product.
Unlike many WHSmith, where shelf space seems increasingly limited, comics and magazines in supermarkets get full cover presentation on supermarket shelves, son it’s hard not to miss a new issue!
The sale of 2000AD in supermarkets such as Sainsbury’s is based on demand rather than on the chain, and whether or not the manager of a store has the shelf space and thinks there’s an audience for the comic at their particular location. It’s for this reason some supermarkets have always stocked 2000AD, because of local decision makers, but this new sales test is a welcome move, putting the comic in front of many more potential buyers.
• 2000AD is online at 2000ad.com
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John is the founder of downthetubes, launched in 1998. He is a comics and magazine editor, writer, and Press Officer for the Lakes International Comic Art Festival. He also runs Crucible Comic Press.
Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine and Overkill for Marvel UK, Babylon 5 Magazine, Star Trek Magazine, and its successor, Star Trek Explorer, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics; and has edited several comic collections and graphic novels, including volumes of “Charley’s War” and “Dan Dare”, and Hancock: The Lad Himself, by Stephen Walsh and Keith Page.
He’s the writer of comics such as Pilgrim: Secrets and Lies for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs”, with Dave Hailwood.
Categories: 2000AD, British Comics, British Comics - Current British Publishers, Comics, downthetubes Comics News, downthetubes News
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