British design firm N16 Vintage has designed a range of Beano-inspired fashions for young men for the Asos.com web site that will be launched later this month, offering a “mischievous” clothing line featuring the comic’s most known characters.
The new Beano clothing has been developed and manufactured under the brand name ‘Reclaimed Vintage’ which specialises in working with vintage garments. The fashion forward line celebrates the best of British and taps into what DC Thomson calls “the trends of punk heritage, 1980’s rebellion and boyish nostalgia whilst uniting with The Beano’s rebellious and menacing spirit|.
The line includes T-shirts, shirting and outerwear, which are all either vintage inspired or original reclaimed garments that feature iconic imagery and details drawn from The Beano archives.
The range boasts a selection of 16 pieces which includes a vintage denim shirt with embroidery detailed pocket, long-line signature black and red checked shirt and a bomber jacket with all-over comic strip print.
Launching on ASOS this month and ranging from £25-£80, DC Thomson Consumer Products hopes the new collection will appeal to fans and fashion conscious males whilst also offering customers fresh and quirky gift ideas for the Autumn/Winter and Christmas seasons.
DC Thomson Head of Brands Tim Collins said, “We’re always exploring new ways of working with The Beano’s iconic artwork and the collaboration with N16 Vintage is a fantastic complement to our growing adult apparel range, showing what can be done with the archive but interpreted with a modern twist.
“They join a growing list of partners including Poetic Gem, Fabric Flavours, TruffleShuffle, Blues Clothing and Licensing Awards 2014 winner, Dr Martens, for its innovative branded shoe line.”
N16 Managing Director Josephine Beckett adds, “We are thrilled to be able to unite our signature fashion look with a classic vintage icon, and confident that the collection will be a major hit this season.”
This latest licensing deal is the latest in a long line for The Beano and come as the title itself has seen 3.6 million free copies of the comic released as part of a major promotion in partnership with the Mirror newspaper and a promotion for this year’s annual that has taken over London’s St Pancras Station.
Earlier this year, DC Thomson credited a reported 25 per cent rise in sales of the comic to a sampling campaign it ran in the Mail on Sunday.