Egmont launches new look Bob the Builder magazine

Bob The Builder - September 2015Egmont UK has just launched a new 32-page magazine reflecting the new-look Bob the Builder TV show which launches on Channel 5’s Milkshake slot in September.

The new-look Bob the Builder magazine aimed at preschoolers aged 3-5 is packed with stories, posters and stickers, plus a great free gift.

The first issue, on sale now, comes with stickers and a play focused magic slate cover mount gift and is packed with creative and educational activities for including stories and puzzles plus exciting and engaging construction projects.

Building and construction are at the heart of the show – and this is central to the magazine and what sets it apart from other preschool titles in the market, Egmont say.

“We are very excited to be publishing Bob the Builder magazine,” commented Anna Reyburn, Publisher of the Mattel preschool magazine portfolio. ”

“The new TV show looks great and we are confident that this will create a whole new generation of Bob fans. The magazine has a real focus on achievable design and construction for pre-schoolers and will immerse these young fans of the TV series into Bob’s world and make them feel a real part of the team.”

“The new-look Bob is still the same Bob that audiences know and love,” says Simon Price, Director of Licensing for Mattel on the show. “His dungarees might have been replaced with a hi-vis jacket but his chunky boots, yellow hard hat and checked shirt all remain, ensuring TV’s best-loved builder remains just as recognisable as ever.

“With his trusty tool belt now jam-packed with all manner of handy kit, Bob is ready to go… No project is too big, no problem too hard to solve!”

• Bob the Builder magazine is on sale nationally now in all good newsagents, priced £2.99



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