A Birmingham-based company has launched Taymai Comic+, a new online comic which its makers hope will enable which enable the owners of new and existing characters to build fan bases by using the internet.
Described as the first ever internet publication promoting established and new characters and merchandise to tweens, TAYMAI stands for “Tell All Your Mates About It” and specialises in the online marketing of character-based intellectual properties.
Comic+, a free, online, page-turning comic targeting kids aged 8 to 14 years which includes pages devoted to characters such as Roobarb & Custard, an animation gallery and more.
Featuring a mix of old and new media, including 2D hand drawn comic strips, video and online casual gaming, the team behind Taymai Comic+ are aiming to ensure there’s something to appeal to every kid within its pages.
In addition to established characters, such as Roobarb & Custard, Taymai Comic+ includes many new characters, such as The Screamers.
“We’re all very excited about the launch of Taymai Comic+,” says Steve Manley. “Having tested the first edition with school children, the results confirmed what we have always believed, that kids are very open to finding their entertainment online.”
The owner of every character featured in Taymai Comic+ can offer merchandise through an online print-on-demand store, without any stock risk at all. Steve Manley told downthetubes they have been testing this aspect of the service for several months and it has been working very well.
The Comic, whose services are being marketed to a wide range of companies, enables character owners and licensing agents to benefit by both building the public popularity of their characters and selling merchandise direct to consumers. They earn revenue, whilst gaining recognition and sales data, to prove to TV companies and retailers that the character deserves support. Retailers can use Taymai Comic+ to advertise their in-store character merchandise to tweens while licensees can use the digital title for merchandise offers, including competitions and ecommerce, to their target consumers.