New This Week: Lion Guard Magazine from Panini

Lion Guard Magazine

Panini’s new 36-page children’s magazine based on the popular new animated series The Lion Guard launches in the UK this week (Friday 28th July), aimed at kids aged five to seven.

The animated series premiered in April, continuing the story of The Lion King film, focusing on the adventures of Simba’s son, Kion and his group of friends. The series has been accompanied by a number of tie-in merchandise releases, including figures, stickers and more.

The new title aims to encourage imaginative play, early years learning, show the importance of friendship and working as a team – and features stories, puzzles, crafts, posters, competitions and more.

“We are delighted to be working with Disney on this fantastic new property and hope to mirror the current success on screen to print,” said Jess Tadmor, head of marketing at Panini.

“Our strong editorial, creative design and retail support make a great launch platform for a roaring success.”

The Lion Guard has already been launched in Europe in Bulgaria, Poland and Spain.

• The Lion Guard monthly pre-school magazine will launch at £3.99 with each monthly issue carrying a £2.99 price tag

John Freeman

The founder of downthetubes, John describes himself as is a "freelance comics operative", working as a freelance editor, as Creative Consultant on the new Dan Dare audio adventures for B7 Media, and on promotional work for the Lakes International Comic Art Festival. John has worked in British comics publishing for over 30 years. His credits include editor of titles such as Doctor Who Magazine at Marvel UK and Star Trek Magazine and Babylon 5 Magazine at Titan Magazines. He also edited STRIP Magazine and edited several audio comics for ROK Comics, including Team M.O.B.I.L.E. and The Beatles Story. He’s the writer of “Crucible”, a creator-owned project with 2000AD artist Smuzz, published on Tapastic; and “Death Duty” and “Skow Dogs” with Dave Hailwood for digital comic 100% Biodegradable.

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