Woolworths’ Darth Vader Spot

Long-running Wooolworths promotional characters Wooly and Worth (who even have their own ine of merchandise!) prepare for lunch Darth Vader in their flat. The Sith lord is making beans on toast but alas! No toaster. Wooly is sent out to buy one however it all goes terribly wrong…

This 60-second ad, now screening on UK TV, was used in cinemas last summer in the UK — the first time Woolworths has used such a marketing device in its history.

The ad was created by award-winning British ad agency Bartle Bogle Hegarty, whose past campaigns include commercials such as Levi’s ‘Laundrette’, and ‘Flatbeat’ featuring another puppet, Flat Eric.

The founder of downthetubes, John works as a comics editor, writer, as Creative Consultant on the Dan Dare audio adventures for B7 Media, and on promotional work for the Lakes International Comic Art Festival. Working in British comics publishing for over 30 years, his credits include editor of titles such as Doctor Who Magazine, Star Trek Magazine and Babylon 5 Magazine. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics. He has also edited several comic collections, including volumes of “Charley’s War and “Dan Dare”. He’s the writer of “Crucible”, a creator-owned project with 2000AD artist Smuzz, published on Tapastic; and “Death Duty” and “Skow Dogs” with Dave Hailwood for digital comic 100% Biodegradable.



Categories: Star Wars

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