Egmont Magazines has just launched a new monthly title in the UK, Monster High, based on Mattel’s doll range.
Priced £2.99, the magazine will also be launched internationally in all major retailers.
The new title, licensed by Mattel, is aimed at girls between seven and 12 and will be filled with exclusive content, and features on style, school and friendship. Comic strips and fashion and beauty tips will also feature heavily.
Monster High is the latest title to feature in the Egmont UK portfolio of properties, with popular titles like Barbie, Disney Princess, Go Girl, Animal Cuties and We Love Pop magazines.
Each issue will include a covermount – the launch issue has a bracelet.
“Monster High is a bona fide phenomenon and we are extremely excited to welcome this leading girls brand into our portfolio,” commented Debbie Cook, Director of Magazines at Egmont UK.
“Our partnership with Mattel reaffirms Egmont’s position as the ideal magazine partner for brands looking to communicate with the pre-teen audience.”
Helena Mansell-Stopher, Senior Licensing Manager at Mattel UK says: “We look forward to partnering with Egmont as we continue to deepen consumer engagement across multiple touch-points for the Monster High brand. With specialism in the primary girls and pre-teen sector, Egmont is the ideal partner for this exciting brand extension.”
With more than 140 million web views, 75,000 members of the Monster High club and over five million dolls sold, Monster High is now the second best-selling fashion doll brand in the UK and US.
– Monster High web site: www.monsterhigh.com