Beano No. 1 record sale lands world record price for a British comic at auction

Beano Comic No 1 (1938) with free gift Whoopee Mask

Following up on our coverage of the latest Comic Book Auctions sale from Compal, The Beano No.1 offered, with its free gift Whoopee Mask and promotional No. 1 Flyer, sold for a world record price for a British comic at auction.

The hammer price this believed unique item was £26,000 plus 19% buyer’s premium, ending up just £60 shy of £31,000.

“The bidding didn’t go stratospheric until the last 45 seconds the lot was online,” Comic Book Auctions director Malcolm Phillips told downthetubes, “and the winning bidder, whose family hail from Scotland, when asked how he felt, replied ‘I’m over the wee moon.’”

This particular Beano was first sold this lot in Comic Book Auctions’ live auction at Chelsea Town Hall on 28th February 1999 and was entrusted to them once more, 25 years later.

Then, as now, the Whoopee Mask is the only surviving free gift accompanying the UK’s most iconic first issue. 

The lot was offered with an estimate of £18,000 – 22,000.

Who knows what comic rarities the long-established auction house might offer next?

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Categories: Auctions, British Comics, Comics, downthetubes Comics News, downthetubes News, Other Worlds

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