Brains Works Best When Hydrated!

(with thanks to Jeremy Briggs): Hot on the heels of the Specsavers Thunderbirds-inspired ad for their Reaction glasses comes a new commercial from mineral water company Drench using a dancing Brains to promote their product. Brains dances his way through the ad, refreshed and taken to new heights (literally!) when he drinks Drench water.

The Guardian reports that the £5.5m Drench ad campaign, created by ad agency Clemmow Hornby Inge, breaks tomorrow, Tuesday 13 May, and marks the agency’s first TV work for the Britvic brand.

The campaign for Drench aims to position it in the “mental hydration” sector of the water market.

Drench’s TV campaign will be supported by a digital push that will include the launch of, a website where users will be able to test their mental performance by making Brains dance using a webcam or keyboard. The Drench site also includes a Making of film.

This is the third Thunderbirds-inspired advertisement to surface this year: as mentioned, Specsavers have used Virgil and baddie The Hood to front a recent campaign and in January, EDF Energy featured a “recycled” clip of the show in a TV ad pushing the company’s green credentials.

Categories: British Comics

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