eBay auctioneer Phil Shrimpton of Phil-Comics has teased an upcoming lot shedding light on the intended audience for DC Thomson’s The Beano and The Dandy in the early 1990s.
Coming up for sale soon is an “advertising pack” for the two leading DC Thomson comic titles, which offers an interesting insight into the demographic of The Beano and Dandy readership in the early 1990s. The rate card claims the titles appeal to kids as young as four years to a more “mature” 19, but mainly the 7-13 year age group.
The advertising rates for the comic are also seen – a full colour, full page was £2000.
“I’m not sure what the print runs were like in the early 90s,” Phil notes, but from what I saw once from early 80s sales figures, they’d be far less than the published readership figures, which are impressive (comics shared between siblings and friends, no doubt).
“We presume this was a pre-prepared pack ready to be sent out to businesses enquiring about advertising in the two comics. This will be in our next eBay auction.”
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The founder of downthetubes, which he established in 1998. John works as a comics and magazine editor, writer, and on promotional work for the Lakes International Comic Art Festival. He is currently editor of Star Trek Explorer, published by Titan – his third tour of duty on the title originally titled Star Trek Magazine.
Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine, Babylon 5 Magazine, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics. He has also edited several comic collections, including volumes of “Charley’s War” and “Dan Dare”.
He’s the writer of “Pilgrim: Secrets and Lies” for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs” with Dave Hailwood.
Categories: Auctions, British Comics, Comics, Creating Comics, downthetubes Comics News, downthetubes News, Other Worlds
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