Aisle19 Solutions is to bring classic Hammer Horror style to the British high street, thanks to its new partnership with the British film studio, and its first port of call is Topman and Topshop.
Aisle19 Solutions has secured the rights to a raft of Hammer Horror IP, a library of material and artwork that dates all the way back the earliest days of the British institution itself.
Based in London, British film production company Hammer Film Productions was founded in the 1930s, a studio that rose to success with its vast catalogue of gothic horror films that dominated the horror film market between the mid 1950s right up until the 1970s. Its visual style has often been regarded as the key influence over the look and feel of some of today’s classic cinematic monsters including Baron Frankenstein, Count Dracula and The Mummy.
Hammer also produced a run of science fiction, thrillers, film noir and comedies, as well as, in its later years, television series.
“We are about to launch a new apparel range at Top Man and Top Shop which is based around the ‘Villains’ trend for this season, highlighting how the huge catalogue of artwork dating back to 1934 can be adapted to current day trends,” Andrew Waller, managing director of Aisle19 Solutions, told Licensing.biz.
The launch will be followed with new lines hitting the clothing racks in the likes of New Look, Pull and Bear in the coming months.
The ranges for high street stores are, apparently, just the start of Aisle19’s plans, who are now looking for partners to license products in a variety of categories – apparel, publishing, gifting, dress-up, confectionery, games and gaming.
“The absolute key to it is to find partners who will work hand in hand with the brand to build its name and introduce a new generation,” says Waller. “Hammer really is a heritage brand with a huge amount of brand recognition and assets available to engage existing fans and springboard exciting experiences and content for new audiences.”
Aisle19 has confirmed that the Hammer team itself, the rights owners to an enormous back catalogue of cult TV and filmic IP, is currently working on “new opportunities based around both experiential and live entertainment experiences across the UK.”
• Andrew Waller, managing director of Aisle19 Solutions is now looking for new partners for the Hammer Horror brand and can be contacted via www.Aisle19Solutions.com