Egmont Publishing has plenty to celebrate as its market-leading magazine, Disney Princess, has remained a top ten children’s title since launching in 1998 and has thrived in the changing and often challenging retail landscape of the past 21 years.
July’s ABC results revealed that Disney Princess was the title with the highest growth in the overall UK magazine market with sales volumes up by 28% Year on Year.
As the Disney princesses continue to encourage children to Dream Big, Egmont Publishing similarly continues to inspire a love of reading in the magazine’s 45,000 monthly readers. A testament to both the strength of the Disney brand and Egmont’s editorial expertise, Disney Princess magazine continues to delight its audience and attract new readers.
Kiran Vara, Publisher of Disney Princess magazine at Egmont, said “We are delighted to be celebrating 21 years of Disney Princess, which continues to go from strength to strength.
“The children’s magazine market is highly competitive, so the continued growth of Disney Princess after 21 years of publishing clearly demonstrates its evergreen status and its enduring appeal with each new generation of readers.”