Happy 21st Birthday Disney Princess Magazine!

Egmont Publishing has plenty to celebrate as its market-leading magazine, Disney Princess, has remained a top ten children’s title since launching in 1998 and has thrived in the changing and often challenging retail landscape of the past 21 years.

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July’s ABC results revealed that Disney Princess was the title with the highest growth in the overall UK magazine market with sales volumes up by 28% Year on Year.


As the Disney princesses continue to encourage children to Dream Big, Egmont Publishing similarly continues to inspire a love of reading in the magazine’s 45,000 monthly readers. A testament to both the strength of the Disney brand and Egmont’s editorial expertise, Disney Princess magazine continues to delight its audience and attract new readers.

Kiran Vara, Publisher of Disney Princess magazine at Egmont, said “We are delighted to be celebrating 21 years of Disney Princess, which continues to go from strength to strength.

“The children’s magazine market is highly competitive, so the continued growth of Disney Princess after 21 years of publishing clearly demonstrates its evergreen status and its enduring appeal with each new generation of readers.”

The founder of downthetubes, which he established in 1998. John works as a comics and magazine editor, writer, and on promotional work for the Lakes International Comic Art Festival. Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine, Star Trek Explorer (previously known as Star Trek Magazine) and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics. He has also edited several comic collections, including volumes of “Charley’s War and “Dan Dare”. He’s the writer of "Pilgrim: Secrets and Lies" for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs” with Dave Hailwood.

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