It was the end of an era last week as Time Inc. announced that it is rebranding its wholly-owned UK publishing arm IPC Media – which owns a huge back list of comic characters and comics – to Time Inc. UK.
“Our prime focus is growing our core assets in the United States and UK,” commented Time Inc. Chairman and CEO Joe Ripp. “We already hold leadership positions in both regions and this move will help us better leverage our global portfolio with key audiences and foster greater collaboration throughout the organization. We have an enormous depth of expertise across Time Inc. and we are committed to bringing it to bear as a unified company with a single corporate brand.”
Commented Time Inc. UK CEO Marcus Rich: “We are proud of what we have achieved at IPC over many years and we are excited to extend that success as a more integrated part of Time Inc. We firmly believe our business partners will benefit from the strategic clarity that comes from one company brand and we are looking forward to exploring new opportunities as Time Inc. UK.”
Although it hasn’t published comics for decades, IPC – now Time Inc. UK – is the UK’s leading publisher of print and digital magazine content, with its no-longer published comics and characters (including strips such as “The Trigan Empire”, retained when it sold Look and Learn to a private company) licensed through US publisher DC Comics. With more than 60 iconic brands — including Horse & Hound, Wallpaper*, Country Life, What’s on TV and Woman — it creates content for multiple platforms across print, web, mobile, tablets and consumer experiences, from the NME Awards to the Decanter World Wine Awards. Time Inc. UK engages with nearly half of all UK adults in print and reaches 28 million global web users each month.
In connection with the rebranding, IPC Media Ltd. will change its legal name to Time Inc. (UK) Ltd.