Marvel’s Thor: Ragnarok trailer becomes Disney’s most watched in 24 hours

By John Freeman on April 12, 2017

The trailer for the superhero threequel Thor: Ragnarok has raked in over 136 million views since its debut on Monday. And no, despite what he say on Twitter, we don’t think Marvel writer and former 2000AD editor Andy Diggle can be responsible alone.

Day two. Still can’t stop watching the Ragnarok trailer. Send help.

— Andy Diggle (@andydiggle) April 11, 2017

The first trailer for the third instalment in Marvel’s Thor series, Thor: Ragnarok, directed by Taika Waititi, debuted on Monday, garnering the highest ever view count for a Disney trailer in 24 hours, showing the first glimpse at the clash between Thor and Hulk. It generated over 136 million views in the 24-hour period, sailing past Disney’s previous record-holder, Beauty and the Beast, which generated 127.6 million.

The film sees Thor confront the gods to the gods when Asgard is threatened with Ragnarok, the Norse apocalypse.

The cast for the new film stars Chris Hemsworth, Tom Hiddleston, Idris Elba, Anthony Hopkins, Cate Blanchett, Jeff Goldblum, Tessa Thompson, Karl Urban and Mark Ruffalo.

• Thor: Ragnarok arrives in UK cinemas 27th October 2017 | Follow Thor: Ragnorok on Facebook

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John Freeman

John is the founder of downthetubes, launched in 1998. He is a comics and magazine editor, writer, and Press Officer for the Lakes International Comic Art Festival. He also runs Crucible Comic Press.

Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine and Overkill for Marvel UK, Babylon 5 Magazine, Star Trek Magazine, and its successor, Star Trek Explorer, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics; and has edited several comic collections and graphic novels, including volumes of “Charley’s War” and “Dan Dare”, and Hancock: The Lad Himself, by Stephen Walsh and Keith Page.

He’s the writer of comics such as Pilgrim: Secrets and Lies for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs”, with Dave Hailwood.