Egmont Publishing has partnered with MGA Entertainment to launch a new children’s magazine, Poopsie Slime Surprise, on sale in UK newsagents from tomorrow, Wednesday 23rd October, aimed at readers aged six to nine.
The début issue of the new magazine will feature puzzles, posters, games, and, of course, surprises, and is accompanied by six free gifts and is the company’s latest addition to its portfolio, which include a number of girls’ titles, such as Disney Princess, Go Girl and Shimmer and Shine.
The Poopsie Slime Surprise toys have been a huge successful for US-based MGA Entertainment, Inc., creators of innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family also includes award winning brands such as L.O.L. Surprise!, Little Tikes, Num Noms and Zapf Creation.
After only a month on the market, the Poopsie Surprise Unicorn sold out worldwide, becoming a bestselling holiday toy, and was listed as a must-have toy for Christmas 2018.
“We’re thrilled to be entering into a new partnership with MGAE, who has proved themselves to be trend-driven pioneers in the toy market, championing innovation in both products and packaging,” commented Laura Adnitt, magazines publishing director at Egmont.
“The Poopsie brand has been a huge success in the UK market, and we know that fans will love learning more about their favourite Poopsie characters through this unique magazine.”
• Poopsie Slime Surprise launches in newsagents across the UK on Wednesday 23rd October 2019 – price £3.99 | Order online from NewsstandUK