Working in partnership, Story House Egmont and Mattel have launched a new Monster High monthly magazine across UK this week, encouraged by a “buoyant” children’s magazine market.
Based on the hugely successful Monster High franchise, the magazine launched the UK market on 3rd July 2024, with the other markets – GSA, Nordic, and CEE markets – following later in the month.
If you can’t find a copy in your local newsagent or supermarket, you can buy a copy direct from Story House Egmont here, from their webshop, complete with free gift.
Bastian Mai, Global Licensing Director at Story House Egmont said; “we have a longstanding publishing partnership with Mattel and their evergreen brands. We are delighted to be adding a multi-territory launch of Monster High to this partnership. Story House Egmont are market leaders in all markets where we operate, and this gives us a strong position to launch this amazing IP into the market.”
Siobhan Galvin, Commercial Director at Story House Egmont UK, who leads on the market activation said; “we are thrilled to be launching Monster High magazine this summer. We have secured great listings at retail, and we expect young fans to be delighted with how the magazine enriches the Monster High world.
“The buoyant UK children’s magazine market is the perfect place for the Monster High brand to reach existing and new fans.”
Claudia Lucarella, Head of Publishing at Mattel EMEA said; “Mattel are thrilled at the continued success of the Monster High IP, and we are delighted to be working with Story House Egmont once more. They are real leaders in their field and the perfect partner to entrust the sacred Monster High brand to.”
Ever since Monster High’s original launch in 2010, the franchise has been rooted in storytelling. Based on the children of famous monsters, the franchise seeks to foster a more accepting world where everyone is proud to be their authentic self.
Today, Monster High is back with a reimagined set of fangtastic characters reflected in new dolls, new animated content and movies, new books, accessories, apparel, costumes and more (AmazonUK Affiliate Links).
Story House Egmont and Mattel describe the new Monster High magazine as “the perfect addition to this impressive licensing programme with every issue focusing on the editorial pillars of friendship, individuality, fashion, and storytelling.”
All-new story is being created using assets from the new TV series, and activities will be linked to areas of the Monster High school with a narrative purpose to extend the storytelling. The magazine includes a dedicated fashion section with ‘Doodle and stick’ activities to design new looks for you and your dolls. Plus, tips to customise old clothes with your signature style. The aim is to let readers’ express themselves and explore who they are, underpins each creeperiffic issue.
Every issue will come with an exclusive Monster High gift that is linked to the magazine content, but also designed to be enjoyed by fans off-the-page and added to their Monster High collection.
• Monster High #1 is on sale in newsagents and supermarkets now | Buy it direct from Story House Egmont
• Monster High Shop on AmazonUK (Affiliate Link)
The founder of downthetubes, which he established in 1998. John works as a comics and magazine editor, writer, and on promotional work for the Lakes International Comic Art Festival. He is currently editor of Star Trek Explorer, published by Titan – his third tour of duty on the title originally titled Star Trek Magazine.
Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine, Babylon 5 Magazine, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics. He has also edited several comic collections, including volumes of “Charley’s War” and “Dan Dare”.
He’s the writer of “Pilgrim: Secrets and Lies” for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs” with Dave Hailwood.
Categories: Books, downthetubes Comics News, downthetubes News, Licensing, Magazines, Merchandise, Other Worlds, Television
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