2000AD Owners Interviewed

Game site Develop reports that British independent developer Rebellion, publishers of the Rogue Trooper and Judge Dredd games and also owners of cult comics 2000AD and Judge Dredd: The Megazine, has hit out at reports saying that the UK is the most expensive place to develop a game.

Asked in a Develop-exclusive interview whether the studio struggles as a work-for-hire developer when it’s pitching against other teams in less costy locations such as the US, CEO Jason Kingsley said: “No – the UK is nowhere near as expensive as it is in California. Although we’re not that far behind, I would say Britain is the best place to get a game made.”

“There are some horror stories other studios will tell you about going to low-cost places to get a game made,” he continues. “There is a risk/reward situation for publishers when it comes to paying for that. We’ve been around 16 years, and we’ve not got a reputation to maintain, which I think is one of the things that helps us attract work. The same goes for other UK studios.”

Jason Kingsley has also suggested that the team are in the business for the long haul, with no prospect soon of the company being bought out, which might ultimately affect 2000AD and its other print publishing ventures.

“We’ve never said never to [accquisition], but it’s not something on our roadmap,” says Jason. “We’re not planning to cash out because I like the lifestyle of running and owning a company.”

Among other recent success stories for the highly-rated independent game developer, The company recently announced that Reef Entertainment has confirmed it has agreed an exclusive deal to launch 2000AD character Rogue Trooper videogame globally on Wii.

• For more from the Kingsleys check out the full interview here.

Categories: 2000AD, British Comics


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