Model and collectables firm Hornby Hobbies has entered into a licensing agreement with Warner Bros Consumer Products that will see the company launch a series of model railways and slot car sets across numerous Warner and DC franchises, including Harry Potter and DC Super Heroes.
The product range will be developed under several of Hornby’s key brands such as Hornby Railways, Scalextric and Corgi.
The first products to be released under this partnership will be on display at next year’s London Toy Fair, in January.
Hornby, which has warehouse operations in Hersden, near Canterbury, introduced its first toy train in 1920, and its products include Thomas the Tank Engine range. It has previously made Harry Potter-themed train sets, as well as products based on the James Bond movie franchise and of course Corgi is well known for its film and TV-themed cars, including the Batmobile and much more.
“Having access to these perennially popular franchises will provide Hornby with the opportunity to apply our ability in developing and delivering a desirable range of products that will appeal to fans of the many Warner Bros characters and DC Super Heroes,” says Hornby Hobbies chief executive, Lyndon Davies.
Since the announcement of the deal, shares in Hornby have surged 27 per cent, while the partnership is likely to raise investor spirits as the company continues with its turnaround plans.