New girls magazines launched, DC Thomson’s “Sweet” includes strip by Laura Howell

Sweet Issue One - Cover

DC Thomson and Panini UK have both launched new girls titles this week – Sweet and Disney’s Eleanor of Avalor, the latter based on the animated series screened on the Disney Channel.

DC Thomson say their title, Sweet, which includes a mini comic strip by Laura Howell, is intended for primary girls “who love collectibles, shopping, and all things cute”.

"Sweet" by Laura Howell for Sweet Issue One
“Sweet” by Laura Howell for Sweet Issue One

Sweet Issue One - Feature Spread
The 36-page monthly is aimed at girls aged six to ten and focuses on the latest brands such as Trolls, Num Noms, Animal Jam, in the same way DCT’s EPIC and Egmont’s TOXIC features items aimed primarily at boys.

Sweet Issue One is out now and comes bagged with several gifts; Animal Jam in game unlock, Shopkins trading cards, and lip glosses.

DC Thomson’s General Manager, Mike Watson, said, “We’re thrilled to be launching in the primary girls’ market and expanding our portfolio.

“The magazine sector is not one to stand still, much like trends in children’s lives. This magazine is a great opportunity to capture everything current and popular, and pull it together for readers to enjoy.”

Maria Welch, Head of Publishing for Magazines at DC Thomson, said, “We have an enviable track record of launching successful magazines in this constantly evolving market and are delighted to extend our award-winning, primary girls’ portfolio with Sweet.

“We’re confident that combining the hottest licensed brands with the experience and passion of our editorial team will produce an exciting and engaging magazine.”

Disney's Elena of Avalor Magazine Issue 1 (UK)Disney’s Elena of Avalor from Panini UK is a brand new magazine following the story of Elena, the new Crown Princess of Avalor.

Aimed at kids aged four to seven, the new monthly, 36-page title hit shelves on Thursday (30th March). The magazine will boast a strong presence in all sales channels from launch, having secured promotional space in all major retail groups and independents.

Having saved her kingdom from an enchanted sorceress, teenage princess Elena now rules the land. With the help of her sister Isabel, her grandparents, young wizard-in-training Mateo, a trio of magical, winged jacquins, and an ultra-positive Spirit Fox named Zuzo, this Princess-in-Charge will do her best to rule with bravery, compassion and grace.

Each magical issue of Disney’s Elena of Avalor, based on the animated series, includes a colourful adventure and lots of sticker activities, a fantastic competition plus a pull out poster and craft make.

Featuring cover mounted gifts – a Tiara and Clip on Earrings, plus over 70 activity stickers – and priced £3.99, this new title is on sale until 26th April 2017.

Both magazines are on sale now in all good newsagents and leading supermarkets.

• Sweet has an official website: and you can subscribe here

Elena of Avalor

• For more information on Disney’s Elena of Avalor visit

John Freeman

The founder of downthetubes, John describes himself as is a "freelance comics operative", currently working as a freelance editor for TITAN COMICS, as Creative Consultant on the new DAN DARE audio adventures for B7 Media, and on promotional work for the LAKES INTERNATIONAL COMIC ART FESTIVAL and LANCASTER COMICS DAY. John has worked in British comics publishing for over 30 years, starting out at Marvel UK, where he edited a number of the Genesis 1992 books with Paul Neary. His numerous credits include editor of titles such as Doctor Who Magazine at Marvel and Star Trek Magazine and Babylon 5 Magazine at Titan Magazines, where he was Managing Editor. He also edited STRIP Magazine and worked as an editor on several audio comics for ROK Comics, including TEAM M.O.B.I.L.E. and THE BEATLES STORY. Most recently he is writing CRUCIBLE as a creator-owned project with 2000AD artist Smuzz, published on Tapastic; and DEATH DUTY and SKOW DOGS with Dave Hailwood for the digital comic 100% Biodegradable.

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