ABC Results: Egmont sees sales as “strong” and “thriving”

TOXIC Issue 224


Egmont, the publishers of TOXIC, many pre-school and girls youth sector titles on sale on the British news stand, have issued the following statement in response to the latest ABC reported sales figures which we reported on earlier this week.

Egmont Publishing’s magazines division enjoyed a strong set of ABC results for the period Jan – June 2014, with their HIT and Disney portfolio leading circulation increases.

In the pre-school sector, Egmont’s Thomas [the Tank Engine] magazines portfolio continues to thrive, up 17% Year on Year and is one of only two pre-school brands in a position to publish two regular frequency magazines. Fireman Sam is also up 5%. year on year.

Egmont’s most successful launch has been Disney Stars, weighing in with an impressive ABC of 45,363.

In addition, the strength of Egmont’s own brand magazines was also demonstrated by continued growth for Go Girl, which reported year on year growth of 2% with a circulation of 41,204. TOXIC remains solidly at the top of the boys market with sales of 50,003, 10% ahead of the number two title in the market.

The success of We Love Pop magazine continues in the teen sector, closing the gap between Top of the Pops. At this point last year, the gap was over 16,000 and is now only 6,000.

“In an increasingly competitive market dominated by strong children’s brands, Egmont is delighted to note that their Disney and Hit portfolios are both up year on year,” commented Gillian Laskier, Managing Director of Magazines, Egmont Publishing, and their market leading titles in Primary Boys and Primary Girls have been maintained.

“As one of the most dynamic and resilient magazine sectors , the children’s market continues to thrive – offering revenue opportunities for retailers, advertising opportunities for companies, and a brilliant way for parents to encourage their children to read.”

Read statements from many Magazine publishers to the ABC results for their magazines here on InPublishing

Categories: British Comics, downthetubes Comics News

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