Egmont’s Ben 10 Magazine – available in print and in digital format – has topped the charts as the UK’s number one magazine in the primary boys sector and has now sold more than 5.2 million copies since its launch in 2009.
Developed in a partnership between Turner CN Enterprises and Egmont UK, the magazine, with a frequency of around 50,000 and aimed at boys aged 5 – 7, has kept its Number One spot through a combination of reinvention as the brand has evolved across various shows (including the new series, which debuted in February), and the publisher recently launched a digital magazine.
The three-weekly title is magazine format but makes strong use of both its regular comic strip and comic-strip style visuals.
“We are absolutely thrilled that the official Ben 10 Magazine has topped the charts as the UK’s number one magazine in the primary boys sector,” commented Victoria Saint, head of category, publishing and video games, Turner CN Enterprises. “Its success is testament to the enduring evergreen appeal of Ben 10, one of Turner’s top performing children’s brands of all time, and Egmont’s ability to create exciting content which opens up the imaginations of children through their favourite characters, inspiring them to read while having fun.”
Egmont magazines, managing director, Gillian Laskier, added: “Ben 10 Magazine has constantly evolved since its launch in 2009 and continues to excite and engage fans with interactive content and enticing gifts.
“Alongside a fantastic package, its success can be attributed to Egmont’s ability to tap into the needs of the consumer and consistently deliver a magazine that boys want to purchase again and again.”
• Ben 10 Magazine is on sale in all good newsagents, price £2.60