Okay, okay, nothing to do with comics, cult tv (well, apart from the theme tune, surely one of the best ever for an adventure show), but it’s Friday and this Carling Black Label ad is one of the best UK ads ever in my humble opinion…
The ad, made by London-based agency WCRS and screened in the UK in the 1980s, used a sequence originally shot by the BBC Natural History Unit and became the focus for a show, Daylight Robbery (followed up with the originally titled Daylight Robbery II) presented by Doctor Jessica Holm, which has been screened all over the world.
It apparently took the squirrel nearly a week to figure out what to do.
It seems that the squirrel didn’t pass on his knowledge to others: there was a report in the Guardian last month about one who had to be rescued from a bird feeder by the RSPCA after eating so many nuts that it could no longer squeeze through the bars!
More clever animals to be found at: www.animalintelligence.org
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John is the founder of downthetubes, launched in 1998. He is a comics and magazine editor, writer, and Press Officer for the Lakes International Comic Art Festival. He also runs Crucible Comic Press.
Working in British comics publishing since the 1980s, his credits include editor of titles such as Doctor Who Magazine and Overkill for Marvel UK, Babylon 5 Magazine, Star Trek Magazine, and its successor, Star Trek Explorer, and more. He also edited the comics anthology STRIP Magazine and edited several audio comics for ROK Comics; and has edited several comic collections and graphic novels, including volumes of “Charley’s War” and “Dan Dare”, and Hancock: The Lad Himself, by Stephen Walsh and Keith Page.
He’s the writer of comics such as Pilgrim: Secrets and Lies for B7 Comics; “Crucible”, a creator-owned project with 2000AD artist Smuzz; and “Death Duty” and “Skow Dogs”, with Dave Hailwood.
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